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The world of luxury continues to evolve in line with consumer expectations. Today, responsible and sustainable consumption are the predominant trends. This is why the Luxury Marketing Innovation Summit 2021, which will take place on 30 March, will be an opportunity to explore the future of the circular economy in the luxury sector. And this, from all angles. A round table will be dedicated to the subject: “Naturalness and transparency for responsible consumption”.
After Mina El Hadroui’s keynote speech, which will recall the different diamond names in order to help restore the lack of transparency and the generalisation of diamond names that create confusion among consumers, a panel of luxury specialists will come to interact and give their point of view on the subject of naturalness and transparency for the consumer.
During the round table entitled “Naturality and transparency for responsible consumption”, Mina will join other speakers such as Olivier Segura, scientific director of the Van Cleef & Arpels School of Jewellery Arts, which proposes the discovery of the know-how and history of jewellery culture, through courses, conferences and exhibitions. The opportunity to open the doors of luxury to a wider audience.
They will be joined by Arnaud Haefelin, for Gainerie 91 and the federation of small leather goods. With 50 years of experience in the luxury sector, Gainerie 91 has a recognised know-how in packaging and will be able to talk about these transformations of packaging for a better eco-responsibility.
We will also meet Barbara Coignet, from 1618 Paris, the agency of the new responsible luxury whose key words are “commitment” and “transparency”.
These luxury experts will be able to react to the evolution of consumer expectations, in particular on naturalness and transparency around products. What means have the players put in place to develop this circular economy and thus participate in the reworking of their image with new consumers? Because it is a question of (re)creating a relationship of trust with the consumer, by adapting to new ideologies and claiming values around naturalness. All means are good: from packaging to communication on social networks, luxury players want to give new colours to the sector.
From your home in live streaming or from the Paris Chamber of Commerce and Industry, choose where you want to follow the event: this phygital format is completely new! So don’t hesitate, and book your seats by clicking here.
Last Chance Digital Pass for €97 and Last Chance VIP Pass for €182! Be there!
READ ALSO > LMIS 2021 : WHAT TO EXPECT FROM MAZARS’ KEYNOTE ON TECHNOLOGY FOR SUSTAINABLE DEVELOPMENT
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