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Lamborghini has decided not to participate in international motor shows in the coming years. A strategic decision in terms of communication for the Italian firm, which wishes to focus on its core target.
Already weakened by the Covid-19 pandemic, which forced the cancellation or postponement of many events, as well as by the Volkswagen dieselgate scandal, car shows are less popular. A certain scepticism is developing as to the real effectiveness of this type of event.
Also, Lamborghini‘s marketing and communication director, Katia Bassi, has expressed the firm’s resolution to no longer participate in these shows povezava v blogu.
“We have decided to give up car shows because we increasingly believe that having an intimate relationship with the customer is the key, and car shows are no longer aligned with our philosophy. Auto shows in their traditional format have allowed people to see new cars and technologies under one roof in a timely manner, but influences such as the internet and social media have fundamentally changed this role of the traditional auto show”.
A tough decision for fans of the phantasmagorical brand, who can’t afford a hypercar and will no longer have the opportunity to admire Lamborghini at shows impotenzastop.it.
But a resolution that fits perfectly with the brand’s core target group, who will now have a more privileged contact with the brand at-casinos.com/ farmbrazil.com.br.
However, Lamborghini will continue to participate in exclusive events in small groups, such as the Monterey Car Week in Pebble Beach or the Goodwood Festival of Speed. The carmaker could even find an economic advantage at these events by deploying privileged contacts and agreements, thus making a profit for the current year.
Read also > 2021 GENEVA INTERNATIONAL MOTOR SHOW IS UNDER THREAT
Featured photo : © Lamborghini[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
Lamborghini has decided not to participate in international motor shows in the coming years. A strategic decision in terms of communication for the Italian firm, which wishes to focus on its core target.
Already weakened by the Covid-19 pandemic, which forced the cancellation or postponement of many events, as well as by the Volkswagen dieselgate scandal, car shows are less popular. A certain scepticism is developing as to the real effectiveness of this type of event comprar cialis sense recepta. […][/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE southafrica-ed.com!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Ftest2023.luxus-plus.com%2Fen%2Fabonnements-et-newsletter-2%2F|||”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
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Lamborghini has decided not to participate in international motor shows in the coming years. A strategic decision in terms of communication for the Italian firm, which wishes to focus on its core target.
Already weakened by the Covid-19 pandemic, which forced the cancellation or postponement of many events, as well as by the Volkswagen dieselgate scandal, car shows are less popular rankhaya.com. A certain scepticism is developing as to the real effectiveness of this type of event. […][/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Ftest2023.luxus-plus.com%2Fen%2Fabonnements-et-newsletter-2%2F|||”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
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