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Kering invests in traceable cotton, Charlotte Tilbury celebrates its 5th birthday with Victoria’s secret sponsorship and the other news of the day.
Press review
Kering invests in traceable cotton
The Kering Group invests in sustainable and ecological fashion by associating with Albini, an italian weaver, but also with the american brand Supima (trademark which refers to fibers or fabric made from American Pima cotton which only grows in Texas and California.) And the expert in traceability Oritain.
The realistic aim for the french group is to be able to propose a completely sustainable cotton with transparent origin, from the field to our clothes. Oritian could trace thanks to a statistic model, all the different step of cotton supplying to ensure its provenance and good quality.
A Kering commitment that is completely innovative and novel.
Charlotte Tilbury will sign the Victoria’s secret 2018 show’s make up
The most expected lingerie show of the year will have Charlotte Tilbury, as a sponsor for the make up of the Angels of Victoria’s secret.
“I am beyond excited to officially announce that I am the exclusive makeup sponsor of the heavenly, world-famous, iconic Victoria’s Secret Fashion Show 2018, in one of my favorite cities — New York,” annonces Charlotte Tilbury, director of her eponymous brand.
This year also marks the 5th anniversary of its brand and on the occasion of the show, two exclusive products should be launched and marketed after the show.
Vestiaire collective, a new image for the second-hand
Vestiaire collective, the online website of luxury goods from second-hand, gets a makeover with a more refine website, a rethought app and an international communication campagn.
The brand, which aims a global reach and wants to extend its leadership, wants to counter the fast fashion and the excessive consumption of clothes by letting private people sell their luxury goods (clothes, accessories..) they don’t use anymore.
The online service’s accessibility will be highlighted during a french advertising campaign, on television. The asia-pacific area will be sight too with online campaign and sheet press.
Vestiaire Collective claims 7 million members in 52 countries with an offer of 600,000 fashion items for a turnover of 100 million euros for the 2016 financial year.
Omega, first watch on the moon
This year, Ryan Gosling embodies Neil Armstrong in the movie “First man: the first man on the moon” (currently in theaters) The film is a biopic focusing on 10 years of the life of the man that set first foot on the moon.
On this occasion, Omega, which team since 1965 men and women going on a mission in space, has logically equipped the movie team with Omega watches.
These are vintage models including the famous “speedmaster“ worn at the time.
The hotel de Crillon, great winner of the Prix Villegiature 2018
Since 2003, a prestigious jury of great international press journalists meets at the occasion of the Villegiature Awards to elect the most beautifuls hotels in Europe, in Africa, in Middle-east and in Asia. The 2018 edition held on October 15, gave us its results.
Among the great winners, the Hotel de Crillon, re opened after 4 years of roadworks, won 4 prices including the European best hotel.
The Royal Mansour in Marrakech had the price of the best hotel in Africa, as for the best swimming pool, the jury elected the one of the Regent Porto, in Montenegro.
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