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In an effort to comply with responsible and ethical sourcing and to develop environmentally friendly materials, IWC Schaffhausen has unveiled the TimberTex line of luxury watch straps made from low-impact paper and plant cellulose.
This announcement comes just ahead of the big reveal of these bracelets at the upcoming Watches & Wonders show in Geneva.
The new bracelets complement the brand’s existing leather, fabric, rubber and steel straps, all of which are responsibly made.
Available in blue, brown or black, TimberTex straps are currently available for four models : the Portugieser Chronograph, the Portugieser Automatic 40, the Portofino Automatic and the Portofino Chronograph.
“Throughout its 153-year history, IWC has led the way in product design, material innovation and production methods. From its early days using the hydraulic power of the Rhine to the recent adoption of titanium, ceramics and the creation of Ceratanium®, its quest for innovation has resulted in remarkable advances. And it is in this same pioneering spirit that we want to develop alternatives for our non-leather wearing customers,” said Franziska Gsell, Marketing Director and Chair of the IWC Sustainability Committee.
A pioneer in the development of advanced materials and in the field of innovation and responsible watchmaking, the Swiss brand has focused on the production process and product lifespan and has succeeded in reducing social and environmental impacts entirely, while providing its customers with access to new, elegant and high-quality creations.
With a luxurious look and soft feel, the bracelets are created from 80% natural plant fibres and cellulose from trees certified by the Forest Stewardship Council and grown in European forests responsibly managed by the FSC. This plant-based material is preferred to typical synthetic leathers, which are usually petroleum-based, because they are recyclable.
The straps are produced in Italy using traditional manufacturing techniques and low impact paper. The colours of the straps are obtained using vegetable dyes, which are therefore natural and, again, recyclable.
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In total, there are over 60 different steps or processes involved in the manufacture of TimberTex wristbands. They are also padded with recycled microfibre materials for comfort and are even sewn with recycled thread.
Note that these manufacturing and colouring techniques result in irregular graining of the strap, making each one slightly different and unique.
The announcement of these bracelets follows IWC’s announcement that it has achieved Chain-of-Customer certification from the Responsible Jewellery Council (RJC), a voluntary standard that certifies that the gold and platinum used by IWC are fully traceable and responsibly sourced. IWC already complied with the RJC code of practice several years ago, so adopting this new voluntary standard was a natural step.
Read also > SWISS WATCHMAKING : SUSTAINABLE LUXURY ACCORDING TO IWC
Featured Photo : © IWC Schaffhausen[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
In an effort to comply with responsible and ethical sourcing and to develop environmentally friendly materials, IWC Schaffhausen has unveiled the TimberTex line of luxury watch straps made from low-impact paper and plant cellulose.
This announcement comes just ahead of the big reveal of these bracelets at the upcoming Watches & Wonders show in Geneva.
The new bracelets complement the brand’s existing leather, fabric, rubber and steel straps, all of which are responsibly made.
Available in blue, brown or black, TimberTex straps are currently available for four models : the Portugieser Chronograph, the Portugieser Automatic 40, the Portofino Automatic and the Portofino Chronograph.
“Throughout its 153-year history, IWC has led the way in product design, material innovation and production methods. From its early days using the hydraulic power of the Rhine to the recent adoption of titanium, ceramics and the creation of Ceratanium®, its quest for innovation has resulted in remarkable advances. And it is in this same pioneering spirit that we want to develop alternatives for our non-leather wearing customers,” said Franziska Gsell, Marketing Director and Chair of the IWC Sustainability Committee.
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In an effort to comply with responsible and ethical sourcing and to develop environmentally friendly materials, IWC Schaffhausen has unveiled the TimberTex line of luxury watch straps made from low-impact paper and plant cellulose.
This announcement comes just ahead of the big reveal of these bracelets at the upcoming Watches & Wonders show in Geneva.
The new bracelets complement the brand’s existing leather, fabric, rubber and steel straps, all of which are responsibly made.
Available in blue, brown or black, TimberTex straps are currently available for four models : the Portugieser Chronograph, the Portugieser Automatic 40, the Portofino Automatic and the Portofino Chronograph.
“Throughout its 153-year history, IWC has led the way in product design, material innovation and production methods. From its early days using the hydraulic power of the Rhine to the recent adoption of titanium, ceramics and the creation of Ceratanium®, its quest for innovation has resulted in remarkable advances. And it is in this same pioneering spirit that we want to develop alternatives for our non-leather wearing customers,” said Franziska Gsell, Marketing Director and Chair of the IWC Sustainability Committee.
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