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A number of Italian luxury brands have been included in the Brand Finance Italy ranking, which identifies the most financially powerful brands. The good performance of the Prada, Moncler and Tod’s groups in the first quarter of 2023 confirms the good health of the sector in Italy.
Luxury, and in particular fashion, is once again demonstrating its strength in the Italian business model.
The latest Brand Finance Italy ranking, which has just been published, bears witness to this. It ranks the 100 most valued brands in the country using the methodology proven by the world’s leading brand valuation and strategy consultancy group since its creation in 1996. To calculate the value of a brand, Brand Finance’s teams take into account the “brand strength” based on investment, image and performance; the associated royalty rate and the current and projected financial performance achieved under the brand.
In general, the Brand Finance Italy study highlights the fact that luxury brands “are on average the fastest growing brands compared to last year”.
Gucci at the top of the list
As in 2022, Gucci, belonging to the French group Kering, is at the top of the list with an estimated value of $17.11 billion (+10% compared to 2022). By way of comparison, in the Brand Finance France 2023 ranking, Louis Vuitton (Lvmh) occupies first place, with a value of $25.3 billion (+25% compared to 2022).
Another fashion group to shine in the firmament of transalpine companies is Prada, which has moved up four places to 10th place, with a value of $3.57 billion. Armani also improved its score, moving up from 15th to 13th place, as did Bottega Veneta, to 25th place compared to 28th last year.
On the other hand, two Houses fall slightly in the first quarter of the ranking, namely Moncler (15th in 2023 instead of 13th in 2022) and Bulgari (22nd instead of 16th).
Still in personal goods, the Rayban eyewear brand, in 14th place in 2022, moves up to 12th place in 2023.
Two luxury car brands are also at the top of the ranking. Ferrari is in seventh place (up from sixth in 2022), with a value of 7.42 million dollars, while Lamborghini has gone from 26th place in 2022 to 11th place in 2023: its value has risen by 149% to 4.1 billion dollars!
Good first quarters 2023
Like the Brand Finance Italy 2023 ranking, the good results for the first quarter of 2023 of several luxury goods companies in Italy confirm their good health.
Prada’s sales rose by 22% to 1.065 billion euros thanks to good performances in Asia, driven by China, and in Europe.
In the Asia-Pacific region, excluding Japan, retail revenues at constant exchange rates were up 22%. “During the first quarter, China once again became a growth driver, leading to a solid rebound in sales in Asia-Pacific,” said Andrea Guerra, who took over as Prada’s CEO in January.
In Europe, retail sales at constant exchange rates rose by 28%, but in the Americas, a less buoyant market for luxury goods at the moment, their growth was more modest (+ 5%). Among the group’s brands, Miu Miu (+42%) did even better than Prada (+21%), which was itself already very dynamic.
Rebound in China
For its part, Moncler also started the year very well, with a 23% increase in sales, well above analysts’ forecasts. While analysts were expecting a turnover of 689 million euros, it reached 726.4 million euros.
Like Prada, the company known for its ultra-high-end down jackets has recovered well on the Chinese market. As a result, in Asia, its turnover grew by +32%.
In the EMEA regions (Europe, Middle East, Africa), sales rose by 29%, boosted by the shopping of tourists, especially American and Korean. Growth in the US was more moderate (+9%).
The eponymous flagship brand Moncler did very well (+28% to 604.8 million euros), while Stone Island grew more modestly (+5% to 121.6 million euros). The arrival at the head of the latter of a new managing director, Robert Triefus – an ex-Kering (Gucci Vault and Metaverse Ventures), charged with leading the second phase of its strategic evolution could give it renewed vigour.
Tod’s also in good shape
Finally, another emblematic transalpine group, Tod’s also had a fine first quarter in 2023, with a 23% increase in turnover to 270.5 million euros.
Like its compatriots, it benefited from the rebound in Greater China, where revenues posted 88.6 million euros (compared to 68.5 million euros in 2022). In its own market, Italy, revenues also grew well (+18% to 59.9 million euros).
All of the group’s brands started the year with solid double-digit revenue growth, as did all product categories. Tod’s, the eponymous brand, grew by +24% to 130.2 million euros, Roger Vivier by +31% to 68.6 million euros and Fay by 30% to 14.2 million euros.
Read also > Prada will invest in its production in 2023
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A number of Italian luxury brands have been included in the Brand Finance Italy ranking, which identifies the most financially powerful brands. The good performance of the Prada, Moncler and Tod’s groups in the first quarter of 2023 confirms the good health of the sector in Italy.
Luxury, and in particular fashion, is once again demonstrating its strength in the Italian business model.
The latest Brand Finance Italy ranking, which has just been published, bears witness to this. It ranks the 100 most valued brands in the country using the methodology proven by the world’s leading brand valuation and strategy consultancy group since its creation in 1996. To calculate the value of a brand, Brand Finance’s teams take into account the “brand strength” based on investment, image and performance; the associated royalty rate and the current and projected financial performance achieved under the brand.
In general, the Brand Finance Italy study highlights the fact that luxury brands “are on average the fastest growing brands compared to last year”.
Gucci at the top of the list
As in 2022, Gucci, belonging to the French group Kering, is at the top of the list with an estimated value of $17.11 billion (+10% compared to 2022). By way of comparison, in the Brand Finance France 2023 ranking, Louis Vuitton (Lvmh) occupies first place, with a value of $25.3 billion (+25% compared to 2022).
Another fashion group to shine in the firmament of transalpine companies is Prada, which has moved up four places to 10th place, with a value of $3.57 billion. Armani also improved its score, moving up from 15th to 13th place, as did Bottega Veneta, to 25th place compared to 28th last year.
On the other hand, two Houses fall slightly in the first quarter of the ranking, namely Moncler (15th in 2023 instead of 13th in 2022) and Bulgari (22nd instead of 16th).
Still in personal goods, the Rayban eyewear brand, in 14th place in 2022, moves up to 12th place in 2023.
Two luxury car brands are also at the top of the ranking. Ferrari is in seventh place (up from sixth in 2022), with a value of 7.42 million dollars, while Lamborghini has gone from 26th place in 2022 to 11th place in 2023: its value has risen by 149% to 4.1 billion dollars!
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A number of Italian luxury brands have been included in the Brand Finance Italy ranking, which identifies the most financially powerful brands. The good performance of the Prada, Moncler and Tod’s groups in the first quarter of 2023 confirms the good health of the sector in Italy.
Luxury, and in particular fashion, is once again demonstrating its strength in the Italian business model.
The latest Brand Finance Italy ranking, which has just been published, bears witness to this. It ranks the 100 most valued brands in the country using the methodology proven by the world’s leading brand valuation and strategy consultancy group since its creation in 1996. To calculate the value of a brand, Brand Finance’s teams take into account the “brand strength” based on investment, image and performance; the associated royalty rate and the current and projected financial performance achieved under the brand.
In general, the Brand Finance Italy study highlights the fact that luxury brands “are on average the fastest growing brands compared to last year”.
Gucci at the top of the list
As in 2022, Gucci, belonging to the French group Kering, is at the top of the list with an estimated value of $17.11 billion (+10% compared to 2022). By way of comparison, in the Brand Finance France 2023 ranking, Louis Vuitton (Lvmh) occupies first place, with a value of $25.3 billion (+25% compared to 2022).
Another fashion group to shine in the firmament of transalpine companies is Prada, which has moved up four places to 10th place, with a value of $3.57 billion. Armani also improved its score, moving up from 15th to 13th place, as did Bottega Veneta, to 25th place compared to 28th last year.
On the other hand, two Houses fall slightly in the first quarter of the ranking, namely Moncler (15th in 2023 instead of 13th in 2022) and Bulgari (22nd instead of 16th).
Still in personal goods, the Rayban eyewear brand, in 14th place in 2022, moves up to 12th place in 2023.
Two luxury car brands are also at the top of the ranking. Ferrari is in seventh place (up from sixth in 2022), with a value of 7.42 million dollars, while Lamborghini has gone from 26th place in 2022 to 11th place in 2023: its value has risen by 149% to 4.1 billion dollars!
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