The new Jaeger-Lecoultre boutique in Shanghai wants itself to be an immersive place that invites visitors to travel to the heart of the watchmaking industry.
Jaeger-LeCoultre is opening its new flagship boutique in one of Shanghai‘s most prestigious addresses, K11, the shopping mall that combines art and shopping. This opening marks a new chapter for the watch brand, as the spirit and soul of La Grande Maison are transposed to the other side of the world, in an exceptional environment, inviting visitors to discover the Manufacture from the inside.
As a tribute to watchmaking, the space has been designed and fitted out to create different forms of interaction for visitors, who can follow their path in a totally intuitive way. With an emphasis on organic materials and natural colors, the décor combines tradition and modernity.
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Featured photo : © Jaeger-LeCoultre
