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At a conference in Chicago on May 8-10, UK-based IHG Hotels & Resorts outlined its strategy to move upmarket for four brands in its portfolio.
This first event organized by the British group brought together more than 500 owners, general managers and sponsors over three days to unveil new strategies and discuss topics such as brand profitability.
The conference focused on the successes and continued evolution of four key brands: Indigo Hotels, Crowne Plaza Hotels & Resorts, Voco Hotels and Even Hotels.
“We continue to invest in strengthening our premium brands to make every dollar count for hotels and owners and to build trust with our guests. Our Hotel Indigo, Crowne Plaza Hotels & Resorts, Voco hotels and EVEN Hotels brands represent nearly 1,000 open or planned properties worldwide. We see many opportunities to bring these compelling brands to a wider audience and create many memorable experiences,” said Elie Maalouf, Group CEO Americas, IHG.
Indigo Hotels: Authenticity in the service of customers
The Indigo Hotels chain is made up of small, privately owned boutique hotels. They are part of the IHG hotels group and are classified as luxury hotels. As of December 2021, there were 130 properties. Within the next three years, the chain will exceed 200 properties worldwide.
The chain is designed to be intimate, with a strong emphasis on authentic, local and personalized guest experiences. Its strength lies in its flexibility, with a concept that can vary depending on the location of the establishment. Each hotel has its own history and style.
This idea and the enthusiasm it generates among customers has led to 18 new openings in 2022, including eight in the Americas.
Crowne Plaza: the group’s upscale cornerstone
With more than 390 hotels worldwide, including a new one in Florida and 118 in the international pipeline, Crowne Plaza remains the cornerstone of IHG’s upscale portfolio. With travelers’ needs changing at a rapid pace and to meet the growing desire to combine leisure and work, the brand is in turn attempting to transform itself by changing its approach through flexible spaces and experiences.
The brand’s commitment to providing a full-service, upscale hotel experience will now be more tailored to different markets, as evidenced by two upcoming new properties in North Carolina and Mexico. In addition, 70% of the Crowne Plaza portfolio in the Americas has been renovated or will be renovated by 2025 to match this philosophy.
Voco Hotels: growing at breakneck speed
Named from the Latin-derived word Voco, meaning “to invite” or “to gather,” Voco Hotels is IHG’s new upscale brand, introduced in 2018. It is on track to post the strongest growth in the company’s history. With 46 hotels open in 18 countries and 59 more in the global pipeline, Voco hotels is already more than halfway to its goal of reaching 200 open properties by 2028.
The conference further reinforced the industry’s soft design role in its growth by reducing conversion costs for owners. Owners can retain key elements of an existing hotel’s business and individuality, while quickly introducing a new “edge.” Voco The Cadence, located near Niagara Falls, opened in 2022 within two months of signing.
Even Hotels: when travel rhymes with well-being
Even Hotels is banking on high-end design, while placing a definite emphasis on well-being and the different meanings of “travel well”.
The subsidiary wants to expand its offer with a variety of fitness experiences and by introducing the Even Kitchen & bar. This new catering project emphasizes the chain’s wellness positioning, offering guests healthy and balanced meals.
The change will begin in the second half of the year at seven properties around the world and four more in the United States.
Read also >The InterContinental Hotel in Rome : IHG bets on luxury for its return to Italy
Featured photo : © IHG hotels[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
At a conference in Chicago on May 8-10, UK-based IHG Hotels & Resorts outlined its strategy to move upmarket for four brands in its portfolio.
This first event organized by the British group brought together more than 500 owners, general managers and sponsors over three days to unveil new strategies and discuss topics such as brand profitability.
The conference focused on the successes and continued evolution of four key brands: Indigo Hotels, Crowne Plaza Hotels & Resorts, Voco Hotels and Even Hotels.
“We continue to invest in strengthening our premium brands to make every dollar count for hotels and owners and to build trust with our guests. Our Hotel Indigo, Crowne Plaza Hotels & Resorts, Voco hotels and EVEN Hotels brands represent nearly 1,000 open or planned properties worldwide. We see many opportunities to bring these compelling brands to a wider audience and create many memorable experiences,” said Elie Maalouf, Group CEO Americas, IHG.
Indigo Hotels: Authenticity in the service of customers
The Indigo Hotels chain is made up of small, privately owned boutique hotels. They are part of the IHG hotels group and are classified as luxury hotels. As of December 2021, there were 130 properties. Within the next three years, the chain will exceed 200 properties worldwide.
The chain is designed to be intimate, with a strong emphasis on authentic, local and personalized guest experiences. Its strength lies in its flexibility, with a concept that can vary depending on the location of the establishment. Each hotel has its own history and style.
This idea and the enthusiasm it generates among customers has led to 18 new openings in 2022, including eight in the Americas.
Crowne Plaza: the group’s upscale cornerstone
With more than 390 hotels worldwide, including a new one in Florida and 118 in the international pipeline, Crowne Plaza remains the cornerstone of IHG’s upscale portfolio. With travelers’ needs changing at a rapid pace and to meet the growing desire to combine leisure and work, the brand is in turn attempting to transform itself by changing its approach through flexible spaces and experiences.
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At a conference in Chicago on May 8-10, UK-based IHG Hotels & Resorts outlined its strategy to move upmarket for four brands in its portfolio.
This first event organized by the British group brought together more than 500 owners, general managers and sponsors over three days to unveil new strategies and discuss topics such as brand profitability.
The conference focused on the successes and continued evolution of four key brands: Indigo Hotels, Crowne Plaza Hotels & Resorts, Voco Hotels and Even Hotels.
“We continue to invest in strengthening our premium brands to make every dollar count for hotels and owners and to build trust with our guests. Our Hotel Indigo, Crowne Plaza Hotels & Resorts, Voco hotels and EVEN Hotels brands represent nearly 1,000 open or planned properties worldwide. We see many opportunities to bring these compelling brands to a wider audience and create many memorable experiences,” said Elie Maalouf, Group CEO Americas, IHG.
Indigo Hotels: Authenticity in the service of customers
The Indigo Hotels chain is made up of small, privately owned boutique hotels. They are part of the IHG hotels group and are classified as luxury hotels. As of December 2021, there were 130 properties. Within the next three years, the chain will exceed 200 properties worldwide.
The chain is designed to be intimate, with a strong emphasis on authentic, local and personalized guest experiences. Its strength lies in its flexibility, with a concept that can vary depending on the location of the establishment. Each hotel has its own history and style.
This idea and the enthusiasm it generates among customers has led to 18 new openings in 2022, including eight in the Americas.
Crowne Plaza: the group’s upscale cornerstone
With more than 390 hotels worldwide, including a new one in Florida and 118 in the international pipeline, Crowne Plaza remains the cornerstone of IHG’s upscale portfolio. With travelers’ needs changing at a rapid pace and to meet the growing desire to combine leisure and work, the brand is in turn attempting to transform itself by changing its approach through flexible spaces and experiences.
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