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Tsum, the iconic department stores’ in Kiev, Ukraine, has had to adapt to the conflict between Russia and Ukraine.
TSUM is an iconic Kiev department stores’ located in the city’s historic district at the intersection of Khreschatik and Bohdana Khmelnytskoho streets.
In 2016, the shop reopened, keeping its historic 1939 facade intact, after extensive work to become a high-end tourist and shopping destination. The 6th floor is entirely dedicated to Ukraine’s first food hall, housing 25 outlets on a total area of 3,200 sqm. The principle of the hall is “see-try-buy” and combines farmers’ market, gastronomy and buffet; the 7th floor with cafes, bars and restaurants occupies an area of 3,500 m² with panoramic terraces overlooking Kiev.
In recent years, the shop has played a role in the growth of the Ukrainian fashion design community, selling Ukrainian brands such as Anna October, Katerina Kvit, Ksenia Schnaider and Frolov, among many others.
The department stores’ in the face of adversity
The spring-summer collections were being shipped to shops when Russia began bombing Ukraine in February. The rest we know, and the deliveries didn’t happen after all. “The brands wrote off the costs. They said we didn’t have to pay,” says Olga Chaika, a specialist in the field. said Olga Chaika, Tsum’s purchasing manager, on 30 March, via a Whatsapp call.
Solidarity started and logistics were put in place. The Ukrainian delivery company Nova Poshta has reopened and is delivering humanitarian goods in the country free of charge from offices around the world, including the US, UK, Germany and France.
Deliveries have been slowed down by mined roads, destroyed bridges and bombing, but Tsum manages to ship what it can from its spring stock to a distribution centre in Eastern Europe, where brands can pick up their goods for sale elsewhere. The shop has also decided to equip the country’s defenders, providing them with warm clothes, coats, down jackets and something to last for several hours outside.
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The shop’s management decided to reopen the online shop, after long discussions. “It is obvious that this is not the time for high heels and evening dresses,” says Chaika. However, some Ukrainians need underwear, coats, T-shirts and socks. “We don’t expect people to shop like crazy. People don’t have enough money because some have lost their homes” . But the team still hopes to make enough revenue to help financially support the hundreds of shop employees whose lives have been turned upside down.
Their Instagram post reads, “tsum.ua online shop is relaunching its work! ?? In order to support the Ukrainian economy, the Kyiv TSUM team is returning to an online format. Right now, on tsum.ua, you can get 30% off spring-summer 2022 collections from international brands and up to 70% off last season’s clothes, outfits and accessories. ”
Read also > THE EUROPEAN COMMISSION BANS THE EXPORT OF LUXURY GOODS TO RUSSIA
Featured photo : © Tsum Kiev[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
Tsum, the iconic department stores’ in Kiev, Ukraine, has had to adapt to the conflict between Russia and Ukraine.
TSUM is an iconic Kiev department stores’ located in the city’s historic district at the intersection of Khreschatik and Bohdana Khmelnytskoho streets.
In 2016, the shop reopened, keeping its historic 1939 facade intact, after extensive work to become a high-end tourist and shopping destination. The 6th floor is entirely dedicated to Ukraine’s first food hall, housing 25 outlets on a total area of 3,200 sqm. The principle of the hall is “see-try-buy” and combines farmers’ market, gastronomy and buffet; the 7th floor with cafes, bars and restaurants occupies an area of 3,500 m² with panoramic terraces overlooking Kiev.
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Tsum, the iconic department stores’ in Kiev, Ukraine, has had to adapt to the conflict between Russia and Ukraine.
TSUM is an iconic Kiev department stores’ located in the city’s historic district at the intersection of Khreschatik and Bohdana Khmelnytskoho streets.
In 2016, the shop reopened, keeping its historic 1939 facade intact, after extensive work to become a high-end tourist and shopping destination. The 6th floor is entirely dedicated to Ukraine’s first food hall, housing 25 outlets on a total area of 3,200 sqm. The principle of the hall is “see-try-buy” and combines farmers’ market, gastronomy and buffet; the 7th floor with cafes, bars and restaurants occupies an area of 3,500 m² with panoramic terraces overlooking Kiev.
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