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As announced last July, the Accor hotel group is creating two new operational structures. The first division brings together its “Premium, Midscale & Economy” brands and the second brings together its “Luxury & Lifestyle” brands.
Announced a few months ago and recently put into shape, the new organization will be gradually rolled out during the first quarter of 2023. It aims to further accelerate the group’s growth and better respond to market expectations and developments. A “shared global” platform will provide expertise to both divisions in digital, technology and purchasing.
The Premium, Midscale & Economy division, headed by Jean-Jacques Morin, includes brands such as Ibis, Novotel, Mercure and Pullman. It will be structured around four major regions.
The second division, Luxury & Lifestyle, will be organized around four brand collections under the leadership of Sébastien Bazin: Raffles & Orient Express, Fairmont, Sofitel and Ennismore. The lifestyle segment is currently the fastest growing, driven by Ennismore, which brings together a portfolio of unique and creative brands such as So/, The Hoxton, Mondrian and Mama Shelter.
Two divisions, but one ambition
In a press release, the group explains that the creation of these two divisions, each with its own objectives, will enable it to exploit its portfolio in an optimized way.
Accor expects many things from this innovation, such as accelerated growth, better service quality, and improved clarity and performance for its partners and investors.
Following this announcement, Accor’s share price rose by 2.6% last Friday at the close of the Paris stock exchange.
Read also > Accor unveils its luxury hotel openings in 2023
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As announced last July, the Accor hotel group has created two new operating structures. The first division brings together its “Premium, Midscale & Economy” brands and the second brings together its “Luxury & Lifestyle” brands.
Announced a few months ago and recently put into shape, the new organization will be gradually rolled out during the first quarter of 2023. It aims to further accelerate the group’s growth and better respond to market expectations and developments. A “shared global” platform will provide expertise to both divisions in digital, technology and purchasing.
The Premium, Midscale & Economy division, headed by Jean-Jacques Morin, includes brands such as Ibis, Novotel, Mercure and Pullman. It will be structured around four major regions.
The second division, Luxury & Lifestyle, will be organized around four brand collections under the leadership of Sébastien Bazin: Raffles & Orient Express, Fairmont, Sofitel and Ennismore. The lifestyle segment is currently the fastest growing, driven by Ennismore, which brings together a portfolio of unique and creative brands such as So/, The Hoxton, Mondrian and Mama Shelter.
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As announced last July, the Accor hotel group has created two new operating structures. The first division brings together its “Premium, Midscale & Economy” brands and the second brings together its “Luxury & Lifestyle” brands.
Announced a few months ago and recently put into shape, the new organization will be gradually rolled out during the first quarter of 2023. It aims to further accelerate the group’s growth and better respond to market expectations and developments. A “shared global” platform will provide expertise to both divisions in digital, technology and purchasing.
The Premium, Midscale & Economy division, headed by Jean-Jacques Morin, includes brands such as Ibis, Novotel, Mercure and Pullman. It will be structured around four major regions.
The second division, Luxury & Lifestyle, will be organized around four brand collections under the leadership of Sébastien Bazin: Raffles & Orient Express, Fairmont, Sofitel and Ennismore. The lifestyle segment is currently the fastest growing, driven by Ennismore, which brings together a portfolio of unique and creative brands such as So/, The Hoxton, Mondrian and Mama Shelter.
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