The Champagne house has teamed up with the prestigious Parisian establishment on rue de Courcelles to offer an ephemeral bar in its inner courtyard garden all summer long.
A must-see art deco address for those wishing to sample the vintages of the Maison Perrier-Jouët in a setting that is both grandiose and intimate.
A summery champagne bar in the heart of Paris
The champagne house – owned by the Pernod Ricard group since 2005 – opened a summertime pop-up champagne bar in July at the Hôtel du Collectionneur in Paris’s 8th arrondissement.
This exclusive pop-up takes over the hotel’s Andalusian-style Terrasse du Jardin all summer long.
Visitors and hotel guests alike will enjoy a refreshing, gourmet interlude during the season, in a verdant cocoon where summer rhymes with generosity, authenticity and freedom.
In this way, the hotel is creating a showcase for French savoir-faire at the heart of a tourist season that attracts customers mainly from the Middle East and Anglo-Saxon countries.
The bar features three Perrier-Jouët vintages: Belle Epoque 2014, Blanc de Blanc and Rosé Sainte Marguerite.
Elegant, brut and gastronomic, Belle Epoque champagne is equally at home on a sweet or savory menu.
Blanc de Blanc is a light, floral champagne, ideal for fish dishes.
The champagne bar is open from Wednesday to Sunday, 2pm to 9pm, until the end of August.
A shared artistic universe
This partnership is reminiscent of the starting point of the Perrier-Jouët adventure in 1811: a true marriage between Pierre-Nicolas Perrier and Rose Adelaine Jouët.
This association unites two representatives of French savoir-faire: Perrier-Jouët and Hotel du Collectionneur, each linked to the world of decorative arts in its own way.
For Perrier Jouët, the entire identity stems from art nouveau, a movement inspired by feminine curves and lush, poetic nature. An aesthetic universe that can be found right on the bottle.
In 1902, at the request of his friend Henri Gallice, CEO of the Champagne House at the time, Emile Gallé designed a bottle adorned with a white anemone, evoking the best of Chardonnay.
Never short of innovation and close to nature, Perrier Jouët recently presented its “cocoon”, a 100% eco-responsible recycled case made from vine shoots.
Perrier Jouët is closely linked to art, as the Maison Belle-Epoque – the company’s headquarters – in Epernay houses the largest collection of art nouveau objects in Europe.
For its part, the Hôtel du Collectionneur offers a style directly inspired by art deco.
Indeed, in 1925, the famous 1930s artist and designer Jacques-Emile Ruhlmann created a magical place for an imaginary collector at the Exposition Internationale des Arts Décoratifs.
Although they are 114 years apart, the Hôtel du Collectionneur and Perrier Jouët champagne were made for each other.
A revitalized Art Deco setting
L’Hôtel du Collectionneur is a well-known address for lovers and enthusiasts of Art Deco objects, where numerous reproductions can be found throughout the establishment.
Part of the Gate Collection group -and a member of Preferred Hotels and Resorts- the Hôtel du Collectionneur was inaugurated 21 years ago, yet it’s as if it had experienced all the excitement of the Roaring Twenties, which was in full swing not far away, at the Théâtre des Champs-Elysées.
In fact, it shares a common graphic universe with the famous venue, with its logo featuring a horse-drawn charioteer that seems to have come straight out of a genuine antique from the 1930s’.
The decor of the premises is also inspired by another reference from this era, that of transatlantic liners such as the France and the Normandie.
For the latter, anyone entering the lobby is propelled into an atmosphere reminiscent of the famous liner’s dining room, with its monumental fresco “Arts et Légendes de Normandie” by Raymond Delamare.
The hotel offers 470 spacious, comfortable rooms, all decorated in art deco style.
As Nicolas Ouvrard, Assistant Sales Director for the Gulf Cooperation Countries and UK markets, explains, “The hotel has the advantage of offering the most spacious rooms in Paris, at 30 m² compared with the usual 15 to 20 m².”
In detail, the hotel has 300 first-class rooms. There are also classic suites and two 300 m² penthouses.
The renovation work, estimated at 35 million euros and begun in 2018, is nearing completion. After restoring the lobby to its former glory in a revisited, contemporary art deco style, all that remains to be refreshed is the 650 m² main reception room – the Salon Normandie – in the basement.
The hotel is also looking to further develop its events business, by organizing seminars and other professional conventions. The hotel has undeniable assets to help it achieve this, such as its ten or so modular lounges in addition to the Normandie lounge.
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