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[Luxus+ Magazine] History of jewellery: Tales and legends in the land of precious stones

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With the desire to help you discover the aura of jewellery through the cultures and links that unite it with humanity, Luxus Plus is now focusing on the myths and legends attributed to our jewellery. Through this approach, we hope to open your interest beyond precious stones and reveal to you the symbolism and meaning of jewels, from the most renowned to the most unexpected.

 

First of all, let us insist on one essential point. Since the law of 2002, it is forbidden to use the term “semi-precious” for gems that are neither “precious stones” – which are, as a reminder, diamond, ruby, sapphire and emerald – nor “ornamental stones“, such as biominerals like coral. They are referred to as “fine stones“. Indeed, the often-used name “semi” is somewhat pejorative and far from revealing their importance for stones that are sometimes worth more per carat than those called “precious“.

 

Emerald

 

Next, let’s look at what makes jewellery so attractive. “Jewellery has no other function than to be beautiful“, says Isabelle Delahaye, professor at the School of Jewellery Arts. But what makes jewellery? We could define it in two words: beauty and rarity. If jewellery sets are attractive because of their gems, they must be beautiful, rare and durable.

 

According to Mrs Delahaye, we must “feel and experience the emotion of the stones“. And what do beauty and emotion provide? Desire. However, desire is also acquired through the symbolism that we attribute to the object we covet.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_cta h2=”Find the full article on magazine.luxus-plus.com” txt_align=”center” add_button=”bottom” btn_title=”READ MORE !” btn_style=”3d” btn_color=”black” btn_size=”lg” btn_align=”center” btn_button_block=”true” btn_link=”url:https%3A%2F%2Fmagazine.luxus-plus.com%2Fhistory-of-jewellery-tales-and-legends-in-the-land-of-precious-stones%2F%3Flang%3Den|||”][/vc_cta][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Featured Photo :  Ruby © Press[/vc_column_text][/vc_column][/vc_row]

Celia Mastorchio-Fabbri

[EN] CÉLIA MASTORCHIO-FABBRI IS AN ARTIST AND PROFESSIONAL OF DIGITAL COMMUNICATION. GRADUATED FROM AN ESC IN LUXURY BUSINESS, SHE WROTE A BOOK ON ARTKETING AND LEGITIMATE COLLABORATIONS BETWEEN ART AND LUXURY. HAVING ACQUIRED HER SKILLS WITH SEVERAL BRANDS, NOTABLY BETWEEN LONDON AND PARIS, THROUGH A DIGITAL AGENCY, SHE WAS ALSO RESPONSIBLE FOR THE MANAGEMENT OF A JEWELLERY WEBSITE. TODAY, SHE CREATES NARRATIVE AND VISUAL CONTENT (ILLUSTRATIONS, PHOTOGRAPHS, COLLAGES, ANIMATIONS...) TO ACCOMPANY THE HOUSES, PARTICULARLY JEWELLERS, IN THE DEPLOYMENT OF THEIR IDENTITY. ******

[FR] Célia Mastorchio-Fabbri est une artiste et professionnelle de la communication digitale. Diplômée d'une ESC en Luxury Business, elle a écrit un livre sur l’Artketing et les collaborations légitimes entre l'Art et le Luxe. Ayant acquis ses compétences auprès de plusieurs marques, notamment entre Londres et Paris, en passant par une agence digitale, elle fut également responsable du management d'un site joaillier. Aujourd'hui, elle crée des contenus narratifs et visuels (illustrations, photographies, collages, animations…) pour accompagner les Maisons, particulièrement joaillières, dans le déploiement de leur identité.

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