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In 2022, the world leader in luxury goods announced the launch of Heristoria, a platform specializing in the sale of so-called “vintage” pieces from LVMH houses. A few months later, it decided to organize a first physical sale in November and a second just a few days ago. And this time it’s in London that the platform has just exhibited its luxury pieces, on the occasion of the Chelsea Flower Show, the haute couture rendezvous of horticulture.
For the moment, Heristoria is far less well known than the group -LVMH- that gave it birth. But this digital platform from the world leader in luxury goods should gradually become better known. It brings together collector’s items, in other words “vintage” pieces, from its various Houses, with a particular history.
Developed by three LVMH employees, it is part of the DARE program, which stands for Disrupt, Act, Risk to be an Entrepreneur. The aim of this initiative is to invite the Group’s talents to come up with ideas for innovative solutions, so that they can be turned into concrete projects, like Heristoria.
Heristoria invites itself to London
Every year, the Chelsea Flower Show invades the famous Chelsea district in the English capital. At this haute couture horticultural event, flowers, colors and scents delight passers-by and garden enthusiasts alike. And to mark the occasion, Heristoria presented its new selection of fashion pieces, Time to Bloom, from May 22 to 28.
The platform exhibited some thirty vintage pieces at The Cadogan hotel, in the heart of London.
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The models reflected the diversity of LVMH’s activities. Jewelry, watches and leather goods were on display, not forgetting the fashion segment.
Click here to read the full article on Luxus Plus Magazine.
Featured photo : ©LVMH
