Hennessy, part of the LVMH Group, today announced plans to integrate the Aura traceability blockchain.
LVMH, the luxury group that launched the Aura project was joined by founding members Prada, Cartier (Richemont) and OTB, which owns Diesel and other brands. Today, Hennessy, the H of LVMH, is joining the adventure.
Hennessy wants to ensure the traceability of its spirits, from distiller to customer, as part of its sustainability approach. The initial objective of Aura was to prove the authenticity of luxury products, this solution can also ensure the complete traceability of the supply chain.
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The spirits brand has already used Aura to prove the authenticity of the Hennessy Paradis collector’s edition sold in China for the Chinese New Year: each buyer received an authentication certificate via WeChat.
This is not the first time Hennessy has used the Blockchain cheska-lekarna.com. Indeed, the company sold two limited edition bottles of its Hennessy 8 cognac in collaboration with the BlockBar marketplace. This online solution uses non-fungible tokens (NFTs) as a digital twin to physical bottles of spirits held in a bonded warehouse. Then, buyers can choose to exchange the NFTs for the physical bottle or barter them.
Read also > HENNESSY UNDER THE SIGN OF PERSONALIZATION AT THE SAMARITAINE
Featured photo : © Hennessy
