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Italian luxury brand Gucci has launched a visual interpretation service at several of its physical points of sale. The service is designed to facilitate the in-store shopping experience for the visually impaired and blind.
Gucci’s aim to make its brand world accessible to people with partial or total blindness via a collaboration with California-based Aira.
In 2015, Aira introduced an innovative on-demand visual interpretation service, now operated by Gucci. This initiative aims to provide visual information in real time via a dedicated app. Specifically, Gucci customers will be able to authorize visual interpreters to access their smartphone camera. These interpreters will connect live and accompany customers, providing detailed descriptions of the store layout, collections, items, fitting room layout and even checkout locations.
Previously trained in the specific features of Gucci stores and the House’s products, interpreters will be able to interact with in-store sales advisors.
Promoting inclusion
This collaboration is the result of a reflection led by the Global Equity Board, a committee set up in 2019 by Gucci’s management with the aim of promoting inclusion and diversity in all its facets. The initiative was highlighted on Gucci Equilibrium, the platform dedicated to the brand’s commitments.
Initially introduced in a test phase at boutiques in Miami (Bal Harbour) and Los Angeles (Beverly Hills), this free service is about to be gradually rolled out to some twenty other points of sale in North America. This comes against the backdrop of Gucci’s certification last year as “Best Place to Work for Disability Inclusion”, awarded by the Disability Equality Index. This recognition identifies the work environments best suited to the inclusion of individuals with disabilities.
Following this initial implementation phase, Gucci plans to extend the adoption of Aira to other geographical regions, including Europe.
Read also >Gucci Salon: first ultra-luxury boutique opens in Los Angeles
Featured photo : ©Gucci[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
Italian luxury brand Gucci has launched a visual interpretation service at several of its physical points of sale. The service is designed to facilitate the in-store shopping experience for the visually impaired and blind.
Gucci’s aim to make its brand world accessible to people with partial or total blindness via a collaboration with California-based Aira.
In 2015, Aira introduced an innovative on-demand visual interpretation service, now operated by Gucci. This initiative aims to provide visual information in real time via a dedicated app. Specifically, Gucci customers will be able to authorize visual interpreters to access their smartphone camera. These interpreters will connect live and accompany customers, providing detailed descriptions of the store layout, collections, items, fitting room layout and even checkout locations.
Previously trained in the specific features of Gucci stores and the House’s products, interpreters will be able to interact with in-store sales advisors.
Promoting inclusion
This collaboration is the result of a reflection led by the Global Equity Board, a committee set up in 2019 by Gucci’s management with the aim of promoting inclusion and diversity in all its facets. The initiative was highlighted on Gucci Equilibrium, the platform dedicated to the brand’s commitments.
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Italian luxury brand Gucci has launched a visual interpretation service at several of its physical points of sale. The service is designed to facilitate the in-store shopping experience for the visually impaired and blind.
Gucci’s aim to make its brand world accessible to people with partial or total blindness via a collaboration with California-based Aira.
In 2015, Aira introduced an innovative on-demand visual interpretation service, now operated by Gucci. This initiative aims to provide visual information in real time via a dedicated app. Specifically, Gucci customers will be able to authorize visual interpreters to access their smartphone camera. These interpreters will connect live and accompany customers, providing detailed descriptions of the store layout, collections, items, fitting room layout and even checkout locations.
Previously trained in the specific features of Gucci stores and the House’s products, interpreters will be able to interact with in-store sales advisors.
Promoting inclusion
This collaboration is the result of a reflection led by the Global Equity Board, a committee set up in 2019 by Gucci’s management with the aim of promoting inclusion and diversity in all its facets. The initiative was highlighted on Gucci Equilibrium, the platform dedicated to the brand’s commitments.
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[/vc_cta][vc_column_text]Featured photo : © Gucci[/vc_column_text][/vc_column][/vc_row]
