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French chateaux, these architectural treasures, long hidden in the shadows, are reappearing in broad daylight thanks to the great luxury brands. The decor of fashion shows plays a key role in the impression and memory left by these fleeting moments to the fashion world and its guests. When some Houses choose to go beyond the borders to present their new collections, others opt for France and its great historical residences.
In France, there are no less than 45 000 castles, or almost one for each commune. They embody the very idea of French style, with their architecture, their sumptuous rooms, their numerous gildings and their magnificent exteriors.
For the past few years, they have been the focus of designers who choose them to present their new collections. These French castles are thus transformed into a decor, for a moment.
When fashion and architecture meet
Many designers take up residence for a show inside or even outside these feudal residences.
Hedi Slimane, the artistic director of the House of Céline, chose the Castle of Vaux-le-Vicomte in April 2021 to unveil his latest collection. Some time later, it is at the Castle of Chambord, otherwise known as the “diamond hidden in the woods” that he puts his suitcases to present his men’s collection fall-winter 2021-2022, entitled Teen Knight Poem. A mix of genres and eras that has left its mark.
One of the biggest French fashion houses, Chanel, also chose the castle bias to reveal a collection in the middle of the covid, by trying the experience of a film-defilé at the Castle of Chenonceau, also located in the Loire Valley. A choice that is both artistic and a tribute, since Gabrielle Chanel was a great admirer of Catherine de Medici.
There are so many castles in France that fashion houses are spoilt for choice.
Last March, Dior took over the famous and resplendent Hall of Mirrors of the Palace of Versailles to present the Cocteauian collection, designed by Maria Grazia Chiuri. It was a real royal show that she delivered in a place dear to Monsieur Dior. This castle was indeed a point of reference for the eponymous designer and remained one of his main inspirations, both for its singular architecture and for the parties held there during the 18th century.
Fashion takes a leap back in time and goes to the roots of French excellence, highlighting this magnificent cultural heritage.
Valentino in Chantilly
For its part, Valentino, the Italian fashion house led by Pierpaolo Piccioli since 2016, will present its next show at the Castle de Chantilly.
Named designer of the year for the second time in a row, the designer and great friend of the stars has been able to give the label a second wind, highlighting bright colors and unstructured cuts.
Valentino is also known for the staging of his sumptuous fashion shows that are real shows where the catwalk becomes almost a play. After the Spanish Steps in Rome or the Carreau du Temple in Paris, it is in the department of Oise, at the castle of Chantilly that the latest fall-winter haute couture collection will be presented. The event will take place on July 5th.
With catwalks immortalized in historical places, fashion revives these architectural jewels that are the French castles.
Read also >Virginie Viard brings the CHANEL Métiers d’art 2020/21 collection to the Château de Chenonceau
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French chateaux, these architectural treasures, long hidden in the shadows, are reappearing in broad daylight thanks to the great luxury brands. The decor of fashion shows plays a key role in the impression and memory left by these fleeting moments to the fashion world and its guests. When some Houses choose to go beyond the borders to present their new collections, others opt for France and its great historical residences.
In France, there are no less than 45 000 castles, or almost one for each commune. They embody the very idea of French style, with their architecture, their sumptuous rooms, their numerous gildings and their magnificent exteriors.
For the past few years, they have been the focus of designers who choose them to present their new collections. These French castles are thus transformed into a decor, for a moment.
When fashion and architecture meet
Many designers take up residence for a show inside or even outside these feudal residences.
Hedi Slimane, the artistic director of the House of Céline, chose the Castle of Vaux-le-Vicomte in April 2021 to unveil his latest collection. Some time later, it is at the Castle of Chambord, otherwise known as the “diamond hidden in the woods” that he puts his suitcases to present his men’s collection fall-winter 2021-2022, entitled Teen Knight Poem. A mix of genres and eras that has left its mark.
One of the biggest French fashion houses, Chanel, also chose the castle bias to reveal a collection in the middle of the covid, by trying the experience of a film-defilé at the Castle of Chenonceau, also located in the Loire Valley. A choice that is both artistic and a tribute, since Gabrielle Chanel was a great admirer of Catherine de Medici.
There are so many castles in France that fashion houses are spoilt for choice.
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French chateaux, these architectural treasures, long hidden in the shadows, are reappearing in broad daylight thanks to the great luxury brands. The decor of fashion shows plays a key role in the impression and memory left by these fleeting moments to the fashion world and its guests. When some Houses choose to go beyond the borders to present their new collections, others opt for France and its great historical residences.
In France, there are no less than 45 000 castles, or almost one for each commune. They embody the very idea of French style, with their architecture, their sumptuous rooms, their numerous gildings and their magnificent exteriors.
For the past few years, they have been the focus of designers who choose them to present their new collections. These French castles are thus transformed into a decor, for a moment.
When fashion and architecture meet
Many designers take up residence for a show inside or even outside these feudal residences.
Hedi Slimane, the artistic director of the House of Céline, chose the Castle of Vaux-le-Vicomte in April 2021 to unveil his latest collection. Some time later, it is at the Castle of Chambord, otherwise known as the “diamond hidden in the woods” that he puts his suitcases to present his men’s collection fall-winter 2021-2022, entitled Teen Knight Poem. A mix of genres and eras that has left its mark.
One of the biggest French fashion houses, Chanel, also chose the castle bias to reveal a collection in the middle of the covid, by trying the experience of a film-defilé at the Castle of Chenonceau, also located in the Loire Valley. A choice that is both artistic and a tribute, since Gabrielle Chanel was a great admirer of Catherine de Medici.
There are so many castles in France that fashion houses are spoilt for choice.
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