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Four Seasons Hotels and Resorts has unveiled its new creative campaign, developed in partnership with “Le Truc”, the New York-based creative collective of Publicis Groupe. “Luxury Is Our Love Language” highlights the exceptional experiences and unique perspective that Four Seasons is uniquely positioned to offer its guests.
he all-new Four Seasons campaign entitled “Luxury Is Our Love Language” is “based on a real stay” and features artistic interpretations of moments when Four Seasons staff went above and beyond to provide guests with unique and personalised experiences, according to the official release.
Publicis Groupe’s “Le Truc” collective drew inspiration from real stories and experiences of Four Seasons guests in a new campaign for the brand.
Whether it’s a pony delivered to their room, a snowball fight in their suite or a personalised steak and slippers, this campaign demonstrates that nothing is impossible for Four Seasons Hotels and Resorts staff.
“We are proud to partner with Four Seasons on the brand’s new creative platform, using data-driven creativity to create truly personalized luxury experiences. Le Truc’s vision is to drive creative collaboration and convergence across diverse disciplines, enabling modern, desirable and authentic experiences for brands and the consumers they serve,” said Arthur Sadoun, Global CEO and Chairman of the Management Board, Publicis Groupe.
“Four Seasons is an iconic brand synonymous with luxury. Our role was to reimagine how to convey their unique approach to hospitality – in a modern way. It was about putting aside the clichés of old-fashioned luxury and capturing the thoughtfulness that elevates the guest experience above the level of luxury they might expect from other high-end hotel brands. But in a totally unexpected way,” said Andy Bird, Founding Partner and Creative Director of Le Truc.
To shoot the campaign, Le Truc and Four Seasons also collaborated with acclaimed director Akinola Davies Jr, winner of the Grand Jury Prize for Short Film at Sundance for his film Lizard.
Read also > Four Seasons Private Jet unveils its first set of 2024 itineraries
Featured photos : © Four Seasons[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
Four Seasons Hotels and Resorts has unveiled its new creative campaign, developed in partnership with “Le Truc”, the New York-based creative collective of Publicis Groupe. “Luxury Is Our Love Language” highlights the exceptional experiences and unique perspective that Four Seasons is uniquely positioned to offer its guests.
he all-new Four Seasons campaign entitled “Luxury Is Our Love Language” is “based on a real stay” and features artistic interpretations of moments when Four Seasons staff went above and beyond to provide guests with unique and personalised experiences, according to the official release.
Publicis Groupe’s “Le Truc” collective drew inspiration from real stories and experiences of Four Seasons guests in a new campaign for the brand.
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[/vc_cta][vc_column_text]Featured photo : © Four Seasons[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”subscriber,customer”][vc_column][vc_column_text]
Four Seasons Hotels and Resorts has unveiled its new creative campaign, developed in partnership with “Le Truc”, the New York-based creative collective of Publicis Groupe. “Luxury Is Our Love Language” highlights the exceptional experiences and unique perspective that Four Seasons is uniquely positioned to offer its guests.
he all-new Four Seasons campaign entitled “Luxury Is Our Love Language” is “based on a real stay” and features artistic interpretations of moments when Four Seasons staff went above and beyond to provide guests with unique and personalised experiences, according to the official release.
Publicis Groupe’s “Le Truc” collective drew inspiration from real stories and experiences of Four Seasons guests in a new campaign for the brand.
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[/vc_cta][vc_column_text]Featured photo © Four Seasons[/vc_column_text][/vc_column][/vc_row]
