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Forbes announced the launch of Forbes Global Properties, a new curated consumer marketplace that connects discerning buyers directly to the world’s finest homes and the best-in-class agents that represent them. Established as an invitation-only consortium of leading real estate firms, the start-up will capitalize on Forbes‘ engaged audience of more than 140 million monthly global visitors to connect, inform, and inspire high-net-worth potential homebuyers and sellers about the finest properties for sale around the world.
Spearheaded by Jeff Hyland, co-founder and president of Hilton & Hyland, and Bonnie Stone Sellers, an accomplished real estate industry veteran, Forbes Global Properties is primarily broker owned and led. Forbes is also invested in the success of the initiative.
« Forbes Global Properties creates a new and unparalleled sphere of influence for the world’s finest real estate,» said Jeff Hyland, Founder and President. « Unlike other branded real estate groups, Forbes Global Properties is not merely a listing tool for agents — it offers direct and measurable access to potential high-net-worth buyers through Forbes’ worldwide media penetration.»
« Top real estate industry professionals now have an opportunity to capitalize on the immense global reach of Forbes in the creation of an impactful luxury marketplace, which is owned and led by brokerages,» said Bonnie Stone Sellers, who serves as Chair. « Forbes Global Properties is not only a network of experts, but also a powerful consumer platform for the world’s most extraordinary homes, available for showcasing distinguished properties in non-member markets as well. We are creating the next evolution of real estate marketing and sales, delivering an incredibly unique value proposition for brokers as well as buyers and sellers of luxury residences.»
Reserved for luxury properties, forbesglobalproperties.com currently showcases thousands of high value homes available for sale around the world, including homes priced above USD$160 million. More than 200 homes are priced above USD$10 million, many accompanied by photography and insights that are available exclusively on this new luxury portal.
« The Forbes brand is recognized around the world as the benchmark of success,» said Mike Federle, CEO of Forbes. « Every month, we engage more than 140 million people deeply interested in luxury, travel and real estate. Forbes Global Properties is a natural extension of our brand and, under Bonnie and Jeff’s leadership, will become the definitive global marketplace for exclusive, high-end properties.»
As Forbes’ exclusive worldwide real estate partner, Forbes Global Properties offers branding and marketing services to top-tier real estate brokerage members and is uniquely positioned in the luxury real estate industry.
Established and led by the world’s leading independent luxury residential brokers and industry veterans, Forbes Global Properties directly connects agents to discerning buyers of the world’s finest homes. The network provides a unique forum for member agents to collaborate and transact, without the imposition of referral fees.
Membership in the network is reserved for only the 100 most elite brokerage firms in select cities and second-home destinations across the globe. Members have exclusivity in their local markets. Unlike other luxury real estate membership groups, individual property owners and top agents in select non-member locations also have the ability to promote their homes through Forbes Global Properties and benefit from immediate exposure to a far-reaching audience.
Leveraging the worldwide reach and engaged audience of Forbes, homes are presented to potential buyers across Forbes and Forbes Global Properties print, digital, and social media channels with expert commentary, timely market data, and top-tier editorial. Members benefit from a suite of tools and resources backed by actionable analytics, editorial and social media content, a dedicated page on forbes.com, as well as exclusive advertising opportunities and access to Forbes’ premier touchpoints.
Founding member brokerages are established leaders in their local luxury property markets and have offices in more than 75 locations across the U.S., Asia and Europe. The network will begin accepting new member brokerages in the coming months after a rigorous vetting process.
Established as a way to connect the increasingly global buyers of luxury homes with the world’s foremost real estate experts, the consortium was co-founded by Jeff Hyland, who has personally handled several billion dollars in real estate sales and enjoys a well-earned reputation as a consummate broker and architectural historian. Named “The Gatekeeper of Beverly Hills” by Town & Country, he holds the record for two of most expensive listings sold in the United States.
Co-founder Bonnie Stone Sellers is a leading authority on global real estate markets and the luxury consumer. Sellers was most recently the CEO of Christie’s International Real Estate, and previously served as a partner and head of real estate at McKinsey & Company.
Hyland and Sellers are joined by Forbes Global Properties CEO Alex Lange — an accomplished industry veteran who most recently served as the CEO of UpstreamRE — and an esteemed Board of Directors. Representing the brokerages in the United States are John Pfeiffer, President and Managing Broker of Slifer Smith & Frampton, Vail Valley and Summit County, Colorado; Frederick Warburg Peters of Warburg Realty in New York City; and Andrew E. Nelson, President and owner of Willis Allen Real Estate, San Diego, California. International brokerages are represented by Quentin Epiney, director of Comptoir Immobilier, Geneva, Switzerland; Ken Jacobs of Private Property Global in Sydney, Australia; and José Ribes Bas, CEO of Rimontgó, Costa Blanca, Spain.
Read also > LUXURY, ALLY OR ENEMY OF A MORE RESPONSIBLE SOCIETY?
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