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The young French brand of women’s ready-to-wear, positioned as accessible luxury, opens its very first flagship in Paris on August 25. Located in the heart of the Palais Royal district (1st arrondissement), the outlet at 16 rue Saint Roch reflects the creative identity of an eco-responsible brand with Belle Epoque prints, art and nature.
Anyone entering the imperial party world is transported back to a festive Second Empire, with naturalistic graphic details that seem to come straight out of the lush world of a Maison Deyrolle or a romantic landscape bathed in pastel light.
In the brand’s collections, as in its new Paris boutique, the aim is to revive the memory of a prolific French creation with a contemporary touch.
A showcase for the new collection
After opening an atelier-showroom in the lower Marais district in April 2017 and experimenting with a pop-up store in Uccle, Belgium – a posh haunt of French expatriates – the label, founded in 2015 by Laura Gauthier Petit, is opening its first store of its own on two levels.
In other words, a break with its usual distribution strategy, which has until now relied in France on its e-commerce site and some 30 multi-brand retailers, including the flagship Printemps department store.
Inside the new store, the wallpaper features one of the season’s flagship prints, Abstract Tofu/Green Forest, as a call to go green, a widespread practice among Parisians on the eve of the weekend.
The autumn-winter collection [INDISTINCT CHATTER] follows the theme of the voyage of initiation – found in the high jewelry collections of Van Cleef & Arpels – where nature reclaims its rights.
Finally, only a privileged clientele has access to a private salon upstairs, where they can enjoy tailor-made shopping.
Second Empire style revisited
Fête Impériale is a reflection of its founder, an art lover and fan of David Bowie and Yves Saint Laurent. The pomp of the Second Empire meets the fiery cuts and colors of the wild nights of the 1980s.
Its first summer collection in 2016 was inspired by strong women who started from nothing, such as Liane de Pougy, the indomitable androgynous cocotte of Belle Époque Paris, Madonna, who arrived in New York with 35 dollars in her pocket in 1978, and Grace Jones, the radiant muse of Jean-Paul Goude.
From the very start of the brand, its creator and artistic director was determined to develop highly elaborate prints to create “painting pieces” where clothing becomes an artistic medium. These prints are inspired by nineteenth- and twentieth-century painting.
The brand offers both flowing evening and daywear for a joyful, colorful and festive woman.
Conjuring up decadent memories of the great imperial balls organized by Napoleon III and Empress Eugénie, the brand pursues an “outrageous way of life” mantra.
Each collection is composed of silk pieces, a material dear to the designer, reminiscent of the 1980s fashion shows of Yves Saint Laurent and Versace. Silk is found in blouses, scarves, pants, jumpsuits, dresses and kimonos.
Diversification and international ambitions
This first physical boutique is part of a strategy to develop the distribution network, particularly internationally.
Currently, Fête Impériale has some sixty retail partners in Europe, including the Italian luxury goods platform LuisaViaRoma and its physical outlets in Florence, as well as the Danish department store Magasin du Nord. The brand is also distributed outside Europe.
By 2024, it is targeting Asia, with expansion in India and Taiwan.
In addition to this internationalization strategy, Fête Impériale aims to diversify into accessories. Its spring-summer 2023 CORSICA collection, a veritable ode to the Isle of Beauty, was an opportunity to experiment with the world of footwear through a pair of mules made in Spain with a translucent colored heel.
Read also > Jacquemus, the new master of Retailtainment
Featured photo : © Fête Impériale [/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
The young French brand of women’s ready-to-wear, positioned as accessible luxury, opens its very first flagship in Paris on August 25. Located in the heart of the Palais Royal district (1st arrondissement), the outlet at 16 rue Saint Roch reflects the creative identity of an eco-responsible brand with Belle Epoque prints, art and nature.
Anyone entering the imperial party world is transported back to a festive Second Empire, with naturalistic graphic details that seem to come straight out of the lush world of a Maison Deyrolle or a romantic landscape bathed in pastel light.
In the brand’s collections, as in its new Paris boutique, the aim is to revive the memory of a prolific French creation with a contemporary touch.
A showcase for the new collection
After opening an atelier-showroom in the lower Marais district in April 2017 and experimenting with a pop-up store in Uccle, Belgium – a posh haunt of French expatriates – the label, founded in 2015 by Laura Gauthier Petit, is opening its first store of its own on two levels.
In other words, a break with its usual distribution strategy, which has until now relied in France on its e-commerce site and some 30 multi-brand retailers, including the flagship Printemps department store.
Inside the new store, the wallpaper features one of the season’s flagship prints, Abstract Tofu/Green Forest, as a call to go green, a widespread practice among Parisians on the eve of the weekend.
The autumn-winter collection [INDISTINCT CHATTER] follows the theme of the voyage of initiation – found in the high jewelry collections of Van Cleef & Arpels – where nature reclaims its rights.
Finally, only a privileged clientele has access to a private salon upstairs, where they can enjoy tailor-made shopping.
Second Empire style revisited
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The young French brand of women’s ready-to-wear, positioned as accessible luxury, opens its very first flagship in Paris on August 25. Located in the heart of the Palais Royal district (1st arrondissement), the outlet at 16 rue Saint Roch reflects the creative identity of an eco-responsible brand with Belle Epoque prints, art and nature.
Anyone entering the imperial party world is transported back to a festive Second Empire, with naturalistic graphic details that seem to come straight out of the lush world of a Maison Deyrolle or a romantic landscape bathed in pastel light.
In the brand’s collections, as in its new Paris boutique, the aim is to revive the memory of a prolific French creation with a contemporary touch.
A showcase for the new collection
After opening an atelier-showroom in the lower Marais district in April 2017 and experimenting with a pop-up store in Uccle, Belgium – a posh haunt of French expatriates – the label, founded in 2015 by Laura Gauthier Petit, is opening its first store of its own on two levels.
In other words, a break with its usual distribution strategy, which has until now relied in France on its e-commerce site and some 30 multi-brand retailers, including the flagship Printemps department store.
Inside the new store, the wallpaper features one of the season’s flagship prints, Abstract Tofu/Green Forest, as a call to go green, a widespread practice among Parisians on the eve of the weekend.
The autumn-winter collection [INDISTINCT CHATTER] follows the theme of the voyage of initiation – found in the high jewelry collections of Van Cleef & Arpels – where nature reclaims its rights.
Finally, only a privileged clientele has access to a private salon upstairs, where they can enjoy tailor-made shopping.
Second Empire style revisited
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[/vc_cta][vc_column_text]Featured photo : © Fête Impériale[/vc_column_text][/vc_column][/vc_row]
