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Ferrari recently unveiled its long-awaited latest SUV, the Purosangue. Investors are thrilled: following the announcement, the shares recorded a solid gain.
On Thursday evening, Ferrari’s shares were quoted at just over 200 euros. The price was 190 euros before the news of the release of the Purosangue. This is enough to delight investors, who are already savoring the good profit margins expected on this new SUV.
A high-speed launch
The base price of the new vehicle signed Ferrari is 390 000 dollars (391 000 euros). According to the investment bank USB, this price is about $40,000 more than expected: “It is significantly higher than most luxury SUVs currently on the market, as Ferrari continues to prioritize growth through value rather than volume.”
According to one of the brand’s representatives, Ferrari does not want to “use this model to do volume.” It will therefore be limited to about 3 000 Purosangues per year. The first examples will be delivered in the second quarter of 2023.
According to USB, “The launch of the Purosangue will create more excitement around the brand and also have a positive effect on the rest of the portfolio. In our opinion, the high entry price compared to other manufacturers further strengthens Ferrari’s positioning in the super luxury segment.”
Ferrari shares comparable to the luxury market
Bernstein Research believes that the launch of Purosangue will be essential to maintain the Italian brand’s share price valuation. Ferrari’s shares are comparable to those of luxury groups such as Hermès, LVMH, Prada, Ferragamo or Richemont, with their comfortable margins. And not to that of car brands like Volkswagen or Stellantis.
Bernstein says, “The Purosangue, and any V6 or V8 variants, are essential to maintain Ferrari’s growth profile and valuation.”
For its part, Ferrari said it expects annual profit to grow to 2.7 billion euros ($2.84 billion) in 2026 from 1.5 billion euros ($1.58 billion) last year.
Read also >Volkswagen finalizes Porsche’s IPO
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Ferrari recently unveiled its long-awaited latest SUV, the Purosangue. Investors are thrilled: following the announcement, the shares recorded a solid gain.
On Thursday evening, Ferrari’s shares were quoted at just over 200 euros. The price was 190 euros before the news of the release of the Purosangue. This is enough to delight investors, who are already savoring the good profit margins expected on this new SUV.
A high-speed launch
The base price of the new vehicle signed Ferrari is 390 000 dollars (391 000 euros). According to the investment bank USB, this price is about $40,000 more than expected: “It is significantly higher than most luxury SUVs currently on the market, as Ferrari continues to prioritize growth through value rather than volume.”
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Ferrari recently unveiled its long-awaited latest SUV, the Purosangue. Investors are thrilled: following the announcement, the shares recorded a solid gain.
On Thursday evening, Ferrari’s shares were quoted at just over 200 euros. The price was 190 euros before the news of the release of the Purosangue. This is enough to delight investors, who are already savoring the good profit margins expected on this new SUV.
A high-speed launch
The base price of the new vehicle signed Ferrari is 390 000 dollars (391 000 euros). According to the investment bank USB, this price is about $40,000 more than expected: “It is significantly higher than most luxury SUVs currently on the market, as Ferrari continues to prioritize growth through value rather than volume.”
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