Italian luxury brand Salvatore Ferragamo announced on Thursday that it has entered into a partnership with online luxury goods retailer Farfetch to expand its online business.
Through this partnership, Ferragamo wants to expand its digital presence and further target a certain clientele: young consumers. The Italian fashion house intends to use the Farfetch platform for its online business and is looking to reach out to the millennial and Generation Z audience worldwide.
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As a reminder, Farfetch is a fashion website with an international presence, offering brands and designers from around the world.
“Ferragamo has a wonderful heritage of creativity and craftsmanship and I am extremely excited to bring it to a new and unique audience around the world,” said José Neves, Managing Director of Farfetch.
José Neves added: “Ferragamo’s exceptional product and creativity, combined with our marketing capabilities and innovative digital experiences, will captivate this audience.”
It is worth remembering that for the fiscal year 2021, Ferragamo’s e-commerce sales, up 41.3% compared to 2020, boosted the brand’s growth.
Marco Gobbetti, Ferragamo’s CEO and former head of Burberry, aims to double the company’s sales from last year to nearly €2.3 billion by 2026, including investments in marketing and communications, shop renovations and improvements to the group’s technology and supply chain.
Read also > Ferragamo starts the year well despite its dependence on China
Featured photos : © Burberry
