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For some time now, references to cartoons and anime have been proliferating on social networks and in advertising campaigns. And the big fashion houses take Barbie, Astro Boy or even mangas, to feed creations and collections that everyone wants.
MSCHF, “do not follow us” and yet …
Since a few days, a pair of boots with cartoonish looks and unusual proportions invades our screens. The brand MSCHF has aimed right with this latest creation, to say the least … questionable. These disproportionate red boots are inspired by the cartoon Astroboy and the outfit of its main character, imagined by Osama Tezuka in 1952.
This particular aesthetic attracts all eyes. The pair named Big Red Boots is well named. Looking like rain boots, these funny shoes that make giant feet are selling like hotcakes and are sold at a golden price. Will they become the new crocs or Birkenstock? Under oversized jeans or with tight pants, they still look good. But is $350 really worth it?
Loewe, the House of all possibilities
Like the MSCHF label, the House of Loewe, headed by Jonathan Anderson, knows how to make a statement. The Irish designer has understood everything about IN and never knows OUT. After the XXL shoes, as if inflatable, inspired by the world of Barbie of the last spring-summer collection, it is the turn of Japanese cartoons to inspire the label. This is the third time the company has collaborated with the Japanese animation studio Ghibli. After Chihiro’s Journey and My Neighbor Totoro, J. Anderson reaffirms her admiration for this Japanese universe with a new collection of bold and colorful pieces. Bags, clothes, accessories, including small leather goods, are decorated by the drawings of the genius Hayao Miyazaki. The characters of the film are immobilized by the prints and make the collection a bit childlike and dreamlike. Exit the paper, hello leather and cotton.
And it’s not over yet, the designer of Loewe, with an overflowing imagination, never stops reinventing himself and thus giving a new breath to the Spanish House. After Barbie and Studio Ghibli, he imagined tops and dresses pixelated with small squares, inspired by the video game Minecraft. Between fashion, trends and pop culture, everyone can find it and nostalgia adds something special to these amazing creations.
Chanel transforms itself
What better way to promote a new jewelry collection than with an animated campaign? After the video game, Chanel is once again playing the virtual card with A date with destiny. On the occasion of its latest jewelry collection Coco Crush, it presented an advertising film of just under a minute featuring the actress Amandla Stenberg, revealed in Hunger Games. To the rhythm of Etienne Daho’s music, the protagonist walks through landscapes before falling back to back with another young woman. This is only the first episode of a series of three videos. Chanel wants to renew itself but the reception of this new campaign is not unanimous. Some find that it does not correspond to the DNA of the House, others find it “too Loewe“. And yet, this is not the brand’s first attempt in the world of animation.
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New virtual and pixelated ideas that reinvent the identity of the House and question the new trends. So, do we click or do we next?
Cartoons, an intergenerational trend
Hello Kitty is a trend that’s not to be missed. Video games, cartoons, cartoons or animated films, pop culture is taking over the fashion world, formerly so serious and squared. But if the clothing industry has decided to enter into close collaboration with the geek culture, it is not really for love, but to attract a new, younger audience. Nostalgia, however, crosses the ages and generations. A good bias for the fashion industry which, with these multiple collaborations, meets each time a dazzling success.
Gucci has made Pokémon its favorite manga, while Givenchy prefers Disney and Maison Patou, the Barbapapa family. Mixing pop culture, cartoons and kidcore trend, we can’t get enough of it…
This decision of the labels to mix styles, allows to cultivate the intergenerational and universal. Even those whose fashion is the least of their worries, can be interested in it. We wonder now which will be the next brand to throw its devotion on the kidcore universe.
Read also >Nike x Tiffany’s & Co : the collab’ finally unveiled !
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For some time now, references to cartoons and anime have been proliferating on social networks and in advertising campaigns. And the big fashion houses take Barbie, Astro Boy or even mangas, to feed creations and collections that everyone wants.
MSCHF, “do not follow us” and yet …
Since a few days, a pair of boots with cartoonish looks and unusual proportions invades our screens. The brand MSCHF has aimed right with this latest creation, to say the least … questionable. These disproportionate red boots are inspired by the cartoon Astroboy and the outfit of its main character, imagined by Osama Tezuka in 1952.
This particular aesthetic attracts all eyes. The pair named Big Red Boots is well named. Looking like rain boots, these funny shoes that make giant feet are selling like hotcakes and are sold at a golden price. Will they become the new crocs or Birkenstock? Under oversized jeans or with tight pants, they still look good. But is $350 really worth it?
Loewe, the House of all possibilities
Like the MSCHF label, the House of Loewe, headed by Jonathan Anderson, knows how to make a statement. The Irish designer has understood everything about IN and never knows OUT. After the XXL shoes, as if inflatable, inspired by the world of Barbie of the last spring-summer collection, it is the turn of Japanese cartoons to inspire the label. This is the third time the company has collaborated with the Japanese animation studio Ghibli. After Chihiro’s Journey and My Neighbor Totoro, J. Anderson reaffirms her admiration for this Japanese universe with a new collection of bold and colorful pieces. Bags, clothes, accessories, including small leather goods, are decorated by the drawings of the genius Hayao Miyazaki. The characters of the film are immobilized by the prints and make the collection a bit childlike and dreamlike. Exit the paper, hello leather and cotton.
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For some time now, references to cartoons and anime have been proliferating on social networks and in advertising campaigns. And the big fashion houses take Barbie, Astro Boy or even mangas, to feed creations and collections that everyone wants.
MSCHF, “do not follow us” and yet …
Since a few days, a pair of boots with cartoonish looks and unusual proportions invades our screens. The brand MSCHF has aimed right with this latest creation, to say the least … questionable. These disproportionate red boots are inspired by the cartoon Astroboy and the outfit of its main character, imagined by Osama Tezuka in 1952.
This particular aesthetic attracts all eyes. The pair named Big Red Boots is well named. Looking like rain boots, these funny shoes that make giant feet are selling like hotcakes and are sold at a golden price. Will they become the new crocs or Birkenstock? Under oversized jeans or with tight pants, they still look good. But is $350 really worth it?
Loewe, the House of all possibilities
Like the MSCHF label, the House of Loewe, headed by Jonathan Anderson, knows how to make a statement. The Irish designer has understood everything about IN and never knows OUT. After the XXL shoes, as if inflatable, inspired by the world of Barbie of the last spring-summer collection, it is the turn of Japanese cartoons to inspire the label. This is the third time the company has collaborated with the Japanese animation studio Ghibli. After Chihiro’s Journey and My Neighbor Totoro, J. Anderson reaffirms her admiration for this Japanese universe with a new collection of bold and colorful pieces. Bags, clothes, accessories, including small leather goods, are decorated by the drawings of the genius Hayao Miyazaki. The characters of the film are immobilized by the prints and make the collection a bit childlike and dreamlike. Exit the paper, hello leather and cotton.
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