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The timing of the announcement was not random : on April 22, Earth Day, Cartier announced that it was joining the Carbon Neutral Challenge. Launched in 2019 by Marco Bizzarri, the CEO of Gucci, this initiative aims to reduce greenhouse gases by involving company managers. Let’s take a look at it.
In an open letter at the end of 2019, Gucci‘s CEO called on them to reduce the impact of their companies, either by changing their activity itself or by offsetting through ad hoc schemes. Gucci then gave them a more concrete framework by launching the Carbon Neutral Challenge. Aiming for greater transparency, with an annual sharing of results, the initiative commits those who join to implement and communicate an action plan, measure the consequences and reduce or offset the emissions emitted throughout their supply chain.
Cartier for Nature was founded in 2020 with a clear mission: to help preserve biodiversity and healthy ecosystems across the globe. pic.twitter.com/KZGgExushj
— Cartier (@Cartier) April 25, 2022
“As global citizens, we believe it is our duty to protect its biodiversity and to have a positive impact on the planet, said Cyrille Vigneron, President and CEO of Cartier International. This means strengthening Cartier’s support for innovative partnerships such as the Carbon Neutral Challenge launched by Marco Bizzarri and joining forces to make a positive impact on the planet and people. We hope that other private sector players will step up to the challenge.”
Cartier has joined the CEO Carbon Neutral Challenge, a call to action issued by Gucci President and CEO Marco Bizzarri pledging to support global business in the transition to a low-carbon economy.https://t.co/GnGJwmqVcf pic.twitter.com/hjU5qB5Ikg
— Cartier (@Cartier) April 22, 2022
Before the Richemont group’s watch and jewellery brand, the Real Real, the American player in luxury second-hand goods, was the first player in the sector to join Marco Bizzari’s initiative. The others who have taken up the challenge are in the consumer food sector (Sanpellegrino, Lavazza), consulting (Levin Sources) or technology (SAP).
Watch & Jewellery Initiative 2030
Before joining forces with Gucci via the carbon neutrality challenge, Cartier announced, at the end of 2021, its alliance with Kering to launch the Watch & Jewellery Initiative 2030. This “aims to bring together watch and jewellery brands from around the world to embark on a collective journey towards a low-carbon future and ensure that the sector has a positive impact on the planet and its people”.
Cartier has also made responsible commitments to the Science Based Targets Initiative (SBTi) and the Science Based Targets Network (SBTN) to identify and analyse the impacts of its production and activity in order to commit to reduction targets.
Faced with the climate emergency, the luxury industry is gradually realising that it can no longer go it alone.
Fashion Pact
Three years ago, Emmanuel Macron asked François-Henri Pinault, the head of Kering, to mobilise luxury companies around good environmental practices. The CEO of Kering succeeded in getting some thirty fashion and sports groups and brands, and not only in the luxury sector, to sign a charter called the “Fashion Pact”. The Fashion Pact was presented in August 2019 at the G7 meeting in Biarritz. This global coalition of fashion and textile companies is committed to three major climate commitments: halting global warming, restoring bioversity and protecting the oceans. Among its 76 signatories, there are about twenty in the luxury sector, such as Armani, Chanel, Burberry, Ferragamo, Hermès, Moncler, Stella McCartney, Tapestry (Coach), Ralph Lauren, Ermenegildo Zegna, the department stores El Corte Ingles, Galeries Lafayette, Selfridges and the retailers Farfetch and Vestiaire Collective. LVMH, the world leader in the sector, has not joined the movement.
Read also > LVMH COMMITS TO REDUCING ITS CARBON IMPACT WITH ORIGIN MATERIALS
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The timing of the announcement was not random : on April 22, Earth Day, Cartier announced that it was joining the Carbon Neutral Challenge. Launched in 2019 by Marco Bizzarri, the CEO of Gucci, this initiative aims to reduce greenhouse gases by involving company managers. Let’s take a look at it.
In an open letter at the end of 2019, Gucci‘s CEO called on them to reduce the impact of their companies, either by changing their activity itself or by offsetting through ad hoc schemes. Gucci then gave them a more concrete framework by launching the Carbon Neutral Challenge. Aiming for greater transparency, with an annual sharing of results, the initiative commits those who join to implement and communicate an action plan, measure the consequences and reduce or offset the emissions emitted throughout their supply chain.
Cartier for Nature was founded in 2020 with a clear mission: to help preserve biodiversity and healthy ecosystems across the globe. pic.twitter.com/KZGgExushj
— Cartier (@Cartier) April 25, 2022
“As global citizens, we believe it is our duty to protect its biodiversity and to have a positive impact on the planet, said Cyrille Vigneron, President and CEO of Cartier International. This means strengthening Cartier’s support for innovative partnerships such as the Carbon Neutral Challenge launched by Marco Bizzarri and joining forces to make a positive impact on the planet and people. We hope that other private sector players will step up to the challenge.”
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The timing of the announcement was not random : on April 22, Earth Day, Cartier announced that it was joining the Carbon Neutral Challenge. Launched in 2019 by Marco Bizzarri, the CEO of Gucci, this initiative aims to reduce greenhouse gases by involving company managers. Let’s take a look at it.
In an open letter at the end of 2019, Gucci‘s CEO called on them to reduce the impact of their companies, either by changing their activity itself or by offsetting through ad hoc schemes. Gucci then gave them a more concrete framework by launching the Carbon Neutral Challenge. Aiming for greater transparency, with an annual sharing of results, the initiative commits those who join to implement and communicate an action plan, measure the consequences and reduce or offset the emissions emitted throughout their supply chain.
Cartier for Nature was founded in 2020 with a clear mission: to help preserve biodiversity and healthy ecosystems across the globe. pic.twitter.com/KZGgExushj
— Cartier (@Cartier) April 25, 2022
“As global citizens, we believe it is our duty to protect its biodiversity and to have a positive impact on the planet, said Cyrille Vigneron, President and CEO of Cartier International. This means strengthening Cartier’s support for innovative partnerships such as the Carbon Neutral Challenge launched by Marco Bizzarri and joining forces to make a positive impact on the planet and people. We hope that other private sector players will step up to the challenge.”
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