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Tod’s launches its new Signature bags whose design is inspired by the imprint left by the house’s iconic Gommino moccasin with picots.
Tod’s new Creative Director, Walter Chiapponi, revisits the original motif of the Signature model and pays tribute to it with a refreshing contemporary look.
Anchored by the timeless T-buckle, discreetly installed at the opening of the flap, the quilted texture is retained, offering a perfect everyday accessory for fashionistas who move from one occasion to the next, be it casual or formal.
The new Signature look gives a foretaste of Tod’s ambitions, as the house now takes “a more contemporary approach to its creations, while retaining the essence of Italian elegance”.
The Signature bag has already attracted a large number of celebrities around the world, such as Liu Shishi, Tod’s brand ambassador in China, who has been seen carrying the bag in both mustard yellow and classic black. Other celebrities who are fans of the House’s modern feminine style include the German influence Leonie Hanne, but also Eliza Sam, Evelyn Choi, Zelia Zhong, Faye Tsui and Veronica Li.
Read also > E-COMMERCE SAVES TOD’S WHILE THE GROUP REPORTS A DROP OF 9 MILLIONS IN SALES
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