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The vintage and second-hand watchmaking sector has been in vogue for several years now. Since the beginning of the health crisis, all the players in these markets have had to learn to reinvent themselves and think about new sales prospects.
Since September, Swiss manufacturers have been struggling to regain momentum due to the global crisis, but it is finally in the vintage sector that some of them have managed to pull through.
The Swiss watch brand Richard Mille managed to cope with the pandemic and is now trying to maintain this direction by asserting itself more strongly on the European market, notably by recently opening its new vintage boutique Ninety, located in London’s Mayfair district, affiliated with the house. Its objective? To maintain its place in the market by offering a repair workshop in the boutique, especially dedicated to old models of high-end and even rare watches.
To achieve this goal, the Swiss company also announced a few months ago the launch of a subsidiary in Southeast Asia called The Value of Time Asia, as well as the opening of a showroom in Singapore on Orchard Road, offering unique and prestigious watches.
On the luxury side, some houses are doing better than others. Covid forces, the market is becoming more and more digitalized due to the decline in in-store travel and even more so today. Auction houses such as Christie’s and Sotheby’s have seen a sharp increase in sales since the start of the new school year.
The trend is clear: vintage is now joining forces with the major Swiss watchmakers. This is the case for Cresus, a historic brand in the French used watchmaking segment, for example, which is playing the game by recently collaborating with the young house of Hegid and launching the Mirage star model in a new collector’s blue edition.
The Swiss watchmaker Vacheron Constantin also played the game during its latest collaboration with the high-end watchmaker Bucherer by launching their line entitled “Les Collectionneurs“, at the opening of its concept store offering different models of second hand series.
Other sectors have been heavily affected by the crisis, notably high-end watchmaking, which had to rectify its objectives that had become unthinkable with the current crisis. In the end, some players turned to the vintage market, abandoning new watchmaking vintages.
Read also > SWISS WATCHMAKING : THE MARKET MUST KNOW HOW TO COMBINE E-COMMERCE AND DIRECT SALES, ACCORDING TO DELOITTE
Featured photo: © Cresus[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
The vintage and second-hand watchmaking sector has been in vogue for several years now. Since the beginning of the health crisis, all the players in these markets have had to learn to reinvent themselves and think about new sales prospects.
Since September, Swiss manufacturers have been struggling to regain momentum due to the global crisis, but it is finally in the vintage sector that some of them have managed to pull through.
The Swiss watch brand Richard Mille managed to cope with the pandemic and is now trying to maintain this direction by asserting itself more strongly on the European market, notably by recently opening its new vintage boutique Ninety, located in London’s Mayfair district, affiliated with the house. Its objective? To maintain its place in the market by offering a repair workshop in the boutique, especially dedicated to old models of high-end and even rare watches.
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The vintage and second-hand watchmaking sector has been in vogue for several years now. Since the beginning of the health crisis, all the players in these markets have had to learn to reinvent themselves and think about new sales prospects.
Since September, Swiss manufacturers have been struggling to regain momentum due to the global crisis, but it is finally in the vintage sector that some of them have managed to pull through.
The Swiss watch brand Richard Mille managed to cope with the pandemic and is now trying to maintain this direction by asserting itself more strongly on the European market, notably by recently opening its new vintage boutique Ninety, located in London’s Mayfair district, affiliated with the house. Its objective? To maintain its place in the market by offering a repair workshop in the boutique, especially dedicated to old models of high-end and even rare watches.
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