[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,armember”][vc_column][vc_column_text]
Italian luxury house Salvatore Ferragamo unveils its new website, combining storytelling and e-commerce in a new immersive online experience.
The Italian luxury house reported a 31.4% drop in turnover in the first quarter of 2020, in the current context of the global coronavirus pandemic crisis.
The implementation of its new website appears to be a real plan to boost its activity, while the brand has had to cope with the closure of its stores, combined with a decrease in traffic in the stores that remained open.
The brand will thus be able to reach its usual clientele, but also attract new consumers sensitive to a new consumer experience.
Salvatore Ferragamo’s new website has thus been optimized for all appliances to enable customers to immerse themselves in the world of the Italian home.
Product news, brand news and history immerse the customer in a 360° experience.
“We have put ourselves on the consumer’s side to design an immersive experience and intuitive navigation in which the digital shop is embedded in the history of the brand’s values” explains Micaela le Divelec Lemmi, Ferragamo’s CEO, in a release.
With a simple click on Ferragamo.com, the consumer moves smoothly from the sketch of the “invisible” wedge-heeled sandal patented in 1947 to the image of the actor Hero Fiennes-Tiffin, ambassador of the brand’s new fragrance campaign.
The online boutique thus presents a complete selection of products, including all the brand’s collections.
In particular, there is the Ferragamo Créations collection, presented in high definition, with details in product descriptions, to offer a “transparent, personalized and omnicanal experience“.
Following a purchase, consumers can decide to receive it directly at home, pick it up in the store, or plan a visit to the store by pre-selecting on their device the products they wish to see.
Customer service has also been improved: shoppers can now purchase items over the phone by contacting a customer service sales agent.
“The coincidence of the launch of Ferragamo’s new website at this historic time makes it even more special, and the message we want to convey to our customers is one of hope and faith in the future“. said the CEO.
It should be remembered that in 2019, Salvatore Ferragamo achieved a turnover of 1.38 billion euros, up 2.3% compared to 2018, the year in which the brand, which was suffering from a positioning problem, saw its turnover fall by 3.4% and its net profit by 21.1%, after an already difficult 2017.
Read also > Cardis-Sotheby’s launches its first real estate e-show
Featured photo : © Salvatore Ferragamo[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
Italian luxury house Salvatore Ferragamo unveils its new website, combining storytelling and e-commerce in a new immersive online experience.
The Italian luxury house reported a 31.4% drop in turnover in the first quarter of 2020, in the current context of the global coronavirus pandemic crisis.
The implementation of its new website appears to be a real plan to boost its activity, while the brand has had to cope with the closure of its stores, combined with a decrease in traffic in the stores that remained open.[/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
Already have an account? Log in.
[/vc_cta][vc_column_text]Featured photo : © Salvatore Ferragamo[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”customer”][vc_column][vc_column_text]
Italian luxury house Salvatore Ferragamo unveils its new website, combining storytelling and e-commerce in a new immersive online experience.
The Italian luxury house reported a 31.4% drop in turnover in the first quarter of 2020, in the current context of the global coronavirus pandemic crisis.
The implementation of its new website appears to be a real plan to boost its activity, while the brand has had to cope with the closure of its stores, combined with a decrease in traffic in the stores that remained open.[/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
Already have an account? Log in.
[/vc_cta][vc_column_text]Featured photo : © Salvatore Ferragamo[/vc_column_text][/vc_column][/vc_row]
