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In oysters, you can sometimes find a pearl. For its part, Louis Vuitton has chosen L’Huîtrière (the oyster house) as the new setting for its latest boutique in the old town of Lille.
On 28 April, Bernard Arnault, the CEO of LVMH, the parent company of the trunk-maker, came to inaugurate it with full knowledge of the facts. A native of the region, he had previously frequented what was still a legendary restaurant in Lille, opened in 1928 and awarded a Michelin star.
As with the Samaritaine, also owned by the world’s number one luxury goods company, the work preserved the Art Deco heritage and the mosaics of the building, whose façade and interior are classified as historical monuments. Some thirty local craftsmen (ironworkers, specialists in marble and glass paste marquetry, etc.) have renovated the ceramics, earthenware and stained glass windows according to the rules of the art. Cupboard doors, old kitchen worktops, stoneware mosaics on the floor, everything has been meticulously reconstructed.
“The shop has managed to keep the original spirit of the place. We always try to immerse ourselves in the local culture,” said Bernard Arnault, adding that more than half of the Louis Vuitton shops opened in Europe were listed !
“Dressed in wood and warm tones”, the shop has been designed in a “flat” spirit, also respectful of heritage. Nothing is fixed to the wall, with handbags displayed on bookcases, for example. The furniture is placed on the floor, like this table by Guillerme and Chambron, two designers from the 1950s, originally from the North, or these two fireplaces by the ceramist Emile Miller, a collaborator of Guimard and Eiffel who took part in the universal exhibitions. And one of which belonged to the Louis Vuitton family home in Asnières !
Louis Vuitton’s new Lille shop is larger than its predecessor, with two levels connected by a monumental staircase with a railing inspired by Art Deco motifs. It can thus offer women’s and men’s ready-to-wear and shoes, in addition to the luggage and other accessories already sold in the previous shop.
“We had to find a location and a surface worthy of the brand’s new generation of shops,” said Michael Burke, Louis Vuitton‘s CEO. It’s a place of experience before it’s a place of commerce. In the digital age, people want to be able to spend time in shops.
And live experiences. For the opening, the room dedicated to the organisation of events was transformed into a tea room, in association with Méert, a famous Lille company known for its waffles. On the first floor, customers can visit a small exhibition of old trunks. And as for services, they can benefit from hot stamping and engraving on perfume bottles.
For Louis Vuitton, this latest inauguration is part of the strengthening of its local presence, particularly in France, and no longer only in holiday resorts, when tourism has suffered considerably from the aftermath of Covid.
The House, which has twelve boutiques in the provinces, is preparing to open a new one in Lyon.
Featured photos : © Louis Vuitton[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
In oysters, you can sometimes find a pearl. For its part, Louis Vuitton has chosen L’Huîtrière (the oyster house) as the new setting for its latest boutique in the old town of Lille.
On 28 April, Bernard Arnault, the CEO of LVMH, the parent company of the trunk-maker, came to inaugurate it with full knowledge of the facts. A native of the region, he had previously frequented what was still a legendary restaurant in Lille, opened in 1928 and awarded a Michelin star.
As with the Samaritaine, also owned by the world’s number one luxury goods company, the work preserved the Art Deco heritage and the mosaics of the building, whose façade and interior are classified as historical monuments. Some thirty local craftsmen (ironworkers, specialists in marble and glass paste marquetry, etc.) have renovated the ceramics, earthenware and stained glass windows according to the rules of the art. Cupboard doors, old kitchen worktops, stoneware mosaics on the floor, everything has been meticulously reconstructed.
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In oysters, you can sometimes find a pearl. For its part, Louis Vuitton has chosen L’Huîtrière (the oyster house) as the new setting for its latest boutique in the old town of Lille.
On 28 April, Bernard Arnault, the CEO of LVMH, the parent company of the trunk-maker, came to inaugurate it with full knowledge of the facts. A native of the region, he had previously frequented what was still a legendary restaurant in Lille, opened in 1928 and awarded a Michelin star.
As with the Samaritaine, also owned by the world’s number one luxury goods company, the work preserved the Art Deco heritage and the mosaics of the building, whose façade and interior are classified as historical monuments. Some thirty local craftsmen (ironworkers, specialists in marble and glass paste marquetry, etc.) have renovated the ceramics, earthenware and stained glass windows according to the rules of the art. Cupboard doors, old kitchen worktops, stoneware mosaics on the floor, everything has been meticulously reconstructed.
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