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Given the current context, the conference had to adapt and juggle with health constraints. Despite these difficulties, the challenge was met. The Luxury Marketing Innovation Summit was held on 30 March 2021 at the Paris Chamber of Commerce and Industry. One month later, we look back at the event in figures.
As a reminder, the Luxury Marketing Innovation Summit brings together luxury business thinkers from France and abroad. This year, the theme of the conference was “The Future of Circular Economy : A New Look for the Luxury Industry”.
Despite the news related to the health crisis, LMIS 2021 was held in a hybrid format at the Paris Chamber of Commerce and Industry and in live streaming, in other words a “phygital” format.
A total of 230 participants attended the 2021 edition of LMIS, including experts in luxury, innovation, retail and marketing. Two thirds of these visitors were from France, with just over 40% from Paris.
Among the partners of the 2021 edition, the CCI of Paris, the Collectif Diamant, Mazars, InvestHK and Gainerie 91.
On the day of the conference
The phygital aspect of the conference was based on a live streaming presentation on the Livestorm platform in 15 countries around the world.
In France, more than 140 Internet users were able to follow the conference digitally. This edition also generated very positive media and non-media coverage. Indeed, 169,000 contacts were reached in 6 months and more than 30 publications have been published to date.
Regular monitoring of LMIS 2021 for the past 6 months
Created by Luxus+ magazine, the Luxury Marketing Innovation Summit offers new educational and entertaining tools, including ten videos distributed, a revised and enriched website and strong growth.
The first results of the event show positive spin-offs, with the digital media of LMIS 2021 showing a much higher traffic than in 2019.
One month after the conference, the first assessment of the fallout is excellent”, said Claire Domergue, Luxus+ Publishing Director.
Concerning the website traffic, 24,000 sessions on the page dedicated to the event in the last 6 months, compared to 19,000 over 6 months in 2019.
For the digital platforms, 170,000 views accumulated on LinkedIn, YouTube, Facebook and Twitter in 6 months and more than 2,100 new fans on the LMIS 2021 social networks. These are very encouraging figures which already make you want to be at LMIS 2022 !
Lire aussi > LMIS 2021: HOW TO CHOOSE THE RIGHT TOOLS TO REINFORCE CIRCULARITY FOR FASHION AND LUXURY COMPANIES?
Photo à la Une : © Luxus+[/vc_column_text][/vc_column][/vc_row]
