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Marriott, the world’s leading hotel company, continued to grow in 2022 with numerous hotel openings and major projects.
Since the acquisition of its competitor Strarwood in 2016, Marriott Group’s offering has been at the top of the podium with some 8,300 hotels worldwide and millions and a half rooms. By comparison, Accor, one of its direct competitors, has over 5,200 hotels and a total capacity of 762,000 rooms.
Marriott is thus taking a leading position in the luxury hotel industry, which it is confirming year after year. In 2022, it will achieve a net growth of 3.1% in the number of rooms, with the opening of 394 hotels.
Among the branches that make Marriott the No. 1 hotel company is the luxury segment, which the group dominates with its 500 hotels and resorts, compared with 300 for Accor and IHG. The Ritz-Carlton New York, the Madrid EDITION and the W Costa Navarino in Greece are among the latest resorts opened by the American group. And it should consolidate the lead in its luxury hotel offering with a record of some 40 agreements signed in 2022.
A collective dynamism
The group’s momentum is based on several elements such as the diversification of its brand portfolio, numerous commitments to innovation and the strength of the Marriott Bonvoy loyalty program, which gives access to numerous benefits.
Today, Marriott’s acceleration is driven by existing hotel conversions, not by new construction. A lower cost for the group and an advantage for owners who maximize their revenues, particularly through immediate access to the group’s sales, distribution and loyalty platforms. But this process is not unique to the world leader. IHG offers the same thing with its Voco brand, and Accor recently launched its Handwritten Collection division, which aims to bring together independent hotels with singular character.
In addition to its luxury collections such as Autograph, The Luxury collection and Tribute Portfolio, which are attracting independent hoteliers around the world, Marriott’s other brands are making a change, but this time in name, via rebranding. JW Marriott has taken up residence in a former Four Season hotel in Sao Paulo, in a former Jumeirah hotel in Frankfurt, and in a business property belonging to the German Maritim group in Berlin.
These conversions have contributed to the conclusion of new projects, which represent approximately 20% of the rooms signed in 2022.
Marriott goes into 2023 with a bang
With an average of two management or franchise agreements signed per day, Marriott can approach the new year in a more than favorable light. In 2022, the group has signed up for more than 720 future hotels, an increase of 21% compared to 2021. These projects will fill out the company’s already extensive portfolio of 3,000 hotels with 496,000 rooms, a very large portion of which are in the United States. And these figures do not yet take into account the pending acquisition of Hoteless City Express Group, a well-known Mexican brand with 152 hotels.
Once this transaction is completed, Marriott will become the leading hotel player in the Caribbean and Latin America.
Finally, the limited-service, or more affordable, brands such as Courtyard, Fairfield, SpringHill, Four Points, Aloft, Ac Hotels and Moxy remain the group’s main growth driver. They accounted for nearly three-quarters of hotel signings last year.
Read also >Marriott International: more than 35 new luxury hotels by 2023
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Marriott, the world’s leading hotel company, continued to grow in 2022 with numerous hotel openings and major projects.
Since the acquisition of its competitor Strarwood in 2016, Marriott Group’s offering has been at the top of the podium with some 8,300 hotels worldwide and millions and a half rooms. By comparison, Accor, one of its direct competitors, has over 5,200 hotels and a total capacity of 762,000 rooms.
Marriott is thus taking a leading position in the luxury hotel industry, which it is confirming year after year. In 2022, it will achieve a net growth of 3.1% in the number of rooms, with the opening of 394 hotels.
Among the branches that make Marriott the No. 1 hotel company is the luxury segment, which the group dominates with its 500 hotels and resorts, compared with 300 for Accor and IHG. The Ritz-Carlton New York, the Madrid EDITION and the W Costa Navarino in Greece are among the latest resorts opened by the American group. And it should consolidate the lead in its luxury hotel offering with a record of some 40 agreements signed in 2022.
A collective dynamism
The group’s momentum is based on several elements such as the diversification of its brand portfolio, numerous commitments to innovation and the strength of the Marriott Bonvoy loyalty program, which gives access to numerous benefits.
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Marriott, the world’s leading hotel company, continued to grow in 2022 with numerous hotel openings and major projects.
Since the acquisition of its competitor Strarwood in 2016, Marriott Group’s offering has been at the top of the podium with some 8,300 hotels worldwide and millions and a half rooms. By comparison, Accor, one of its direct competitors, has over 5,200 hotels and a total capacity of 762,000 rooms.
Marriott is thus taking a leading position in the luxury hotel industry, which it is confirming year after year. In 2022, it will achieve a net growth of 3.1% in the number of rooms, with the opening of 394 hotels.
Among the branches that make Marriott the No. 1 hotel company is the luxury segment, which the group dominates with its 500 hotels and resorts, compared with 300 for Accor and IHG. The Ritz-Carlton New York, the Madrid EDITION and the W Costa Navarino in Greece are among the latest resorts opened by the American group. And it should consolidate the lead in its luxury hotel offering with a record of some 40 agreements signed in 2022.
A collective dynamism
The group’s momentum is based on several elements such as the diversification of its brand portfolio, numerous commitments to innovation and the strength of the Marriott Bonvoy loyalty program, which gives access to numerous benefits.
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