On the occasion of the Miami Design, which ended on December 8th. The Italian fashion house Fendi unveils its astonishing creation, a perfumed leather”it” bag marked by the paw of the house, especially with the presence of the double F, tribute to the logo designed by Karl Lagerfeld.
By Luxus-Plus
Italian fashion house Fendi used the services of Francis Kurkdjian’s nose to develop in a limited edition a perfumed version of it’s Baguette bag.
It has been declined in twenty copies, ten bags for woman and ten bags for man.
“The Baguette was the first bag to have its own name. Offering it a dedicated fragrance is one way to make it even more special and unique, “says Silvia Venturini Fendi, who for this project collaborated with perfumer Francis Kurkdjian (whose brand is, like Fendi, in the fold of LVMH ) and the artist photographer Christelle Boulé.
First wrapped in musks and absolute iris, the leather has softened without losing its carnal aspect.
This method of perfuming the bag for three whole years, was patented by the French nose: “Fendi asked me to use my patent, says Francis Kurkdjian. First, it had to be ensured that the process of soaking the skin in a bath of perfume for several days to several weeks worked with its Cuoio Romano. That the latter did not break down. ”
But that’s not all, the perfumer has decided to go even further with the Italian house by inviting artist Christelle Boulé, with whom he has already been collaborating for a few years.
The young woman has developed a unique technique to capture visually “the soul of the perfume“.
Its secret lies in the fact of depositing a few drops on silver photo paper to give birth, at the time of development, to an image of the smell.
“With manual development, getting this yellow Fendi was very complex, I had to expose the paper to a particular violet light. The unique print was made to the exact dimensions of the baguette, the picture obtained to be printed beforehand on the leather used to make the bag, “says the artist.
The name of the fragrance, Fendi Frenesia, was chosen to embody the home’s own lightness and the joyous, dynamic and almost alive appearance of the image.
