January 2023 : in parallel to the fashion shows, the Haute Joaillerie Fashion Week and its procession of jewels illuminates Paris. What are the major trends of this season ?
Metamorphosis
The transformability of jewelry is a practice that dates back to the 19th century, but today it is a sign of a true jewelry modernization. If it allows to capture a European clientele more concerned with discretion and less wealthy – Covid and the absence of Chinese clientele oblige – it also opens the door to a freedom of style.
Boucheron illustrates this trend in a spectacular way. Taking up the idea of the double-clip in aquamarines and diamonds, made by its workshops and given to Princess Elizabeth in 1944, the House orchestrates six series of transformable jewelry. The shades of the precious stones are as bright and cheerful as the clothes that Her Majesty loved. The necklaces can be transformed into clips to adorn a collar, a jacket or an ear (3 clips in acidic tones). A double diamond motif attached to a lush leather ribbon necklace becomes a bracelet or barrette. Magnetic. The communication is up to the task : a parade of jewelry on photogenic models and pieces photographed on acidic backgrounds have electrified Instagram.
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Featured photo : ©Press
