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The national organization of the Australian Ballet announced yesterday its historic new collaboration with the famous French fashion house Chanel on the occasion of its upcoming 60th anniversary.
The luxury house Chanel, known for its deep connection to the various arts, becomes the official patron and partner of the Australian Ballet‘s living heritage.
Founded in 1962, the Ballet Australien is one of Australia’s most prestigious organizations and will soon celebrate its 60th anniversary.
And to mark the occasion, the company has decided to protect the history that the Ballet has gone through so far and to preserve its legacy.
The luxury fashion house will participate in the creation of a brand new internal system to manage digital assets (called DAM), otherwise known as the Ballet’s archive, which will be used to “house all past, present and future audiovisual history, including the archiving of performances, costumes, sets and lighting design.”
More broadly, the system will provide the most efficient storage memory available, cataloguing and retrieval of digitized archives from six decades of practice.
This research tool will be essential for the management of the Academy‘s artistic teams as it will improve the storage and management performance of all dancers, costumes, sets, and lighting designs in the archives.
Chanel has been involved for several years with artistic fields, in particular thanks to its iconic founder Gabrielle Chanel, who is passionate about art and contemporary culture.
It was in 1920 that the fashion house collaborated with her very first classical ballet, “Le Sacre du printemps” composed by Stravinsky, of which she was the godmother, and then with Serge Diaghilev’s Ballets Russes.
Karl Lagerfeld, the former creative director of Chanel, has continued this trend since his arrival at Chanel in 1983. He in turn has had hundreds of costumes made for many international ballets, notably in 2009 for the dancer Elena Glurdjidze in “The Dying Swan” for the Ballets Russes season for the English National Ballet. A year before his death, Karl Lagerfeld created one last time the costumes for “Bolero” from the show “Decadance” choreographed by Israeli dancer and choreographer Ohad Naharin.
The Australian Ballet is an emblematic company at the Sydney Opera House and the Melbourne Arts Center, recognized worldwide thanks to its numerous appearances, and has become a true ambassador of Australian culture.
Due to the pandemic that has swept across the globe, the Australian company was forced to cancel its entire 2020 program and transform it into a digital one. This alliance with the French fashion house is therefore all the more advantageous for the company, which sees it as a real opportunity to expand in Europe despite the current context: “Chanel’s patronage of the Australian Ballet is a new initiative that reinforces the House’s support for achievement, innovation and excellence in the arts” stated the luxury house in its press release. According to the House, this partnership began earlier this year and will end in 2022, on the occasion of its 60th anniversary.
If the fashion house has already designed many costumes in the past during collaborations, including “Le Train Bleu” by Bronislava Nijinska in 1924 or “Variation” by Serge Lifar, no information has yet explicitly considered it.
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The national organization of the Australian Ballet announced yesterday its historic new collaboration with the famous French fashion house Chanel on the occasion of its upcoming 60th anniversary.
The luxury house Chanel, known for its deep connection to the various arts, becomes the official patron and partner of the Australian Ballet‘s living heritage.
Founded in 1962, the Ballet Australien is one of Australia’s most prestigious organizations and will soon celebrate its 60th anniversary.
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The national organization of the Australian Ballet announced yesterday its historic new collaboration with the famous French fashion house Chanel on the occasion of its upcoming 60th anniversary.
The luxury house Chanel, known for its deep connection to the various arts, becomes the official patron and partner of the Australian Ballet‘s living heritage.
Founded in 1962, the Ballet Australien is one of Australia’s most prestigious organizations and will soon celebrate its 60th anniversary.
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