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The French brand turns its back on the American rapper, renamed Ye. Very present on social networks and via the media, Kanye West makes talk about him but not for the right reasons.
It is no longer “Good morning” but good bye that Balenciaga says now to Kanye West. The collaboration seemed to work well after the appearance of Ye at the opening of the last show of the brand during the Paris Fashion Week. But the tricolored label has decided to divorce and does not intend to return on its decision.
After the publication of its third quarter results, the Kering group, which owns Balenciaga, said Friday that it would no longer work with the singer: “Balenciaga no longer has a relationship or future projects related to this artist.”
An announcement that signals the end of the collaboration between the French label and products Yeezy Gap. Marketed under the name Yeezy gap Engineered by Balenciaga, the collection was the extension of the association between the brand of Kanye and Gap, concluded a year earlier.
But the artist had already taken the initiative to end his collaboration with the American brand last September. He had then invoked delays in marketing and a failure to respect the commitment to open some points of sale.
And as bad news never comes alone, Adidas is also seriously questioning its partnership with the singer. Associated since 2014, Kanye West recently expressed his disagreement with the brand with three stripes on Instagram, his favorite playground and expression. So much so that in early October, the direct competitor of Nike had announced to reevaluate its contract with the American star.
Kanye West, known for his words, sometimes too committed on social networks or his surprising appearances in public, is talking about him, often wrongly and commits some blunders. From which to push his partners to take his distance with him, or even to break their contract.
After coming to the Givenchy show with a Balenciaga mouth guard or appearing with a T-shirt “White lives matter” during the presentation of his last show in Paris, the ex-husband of Kim K continues to make trouble. He was recently suspended from Twitter and Instagram for comments deemed anti-Semitic.
He also positioned himself last week as a candidate to buy Parler, Donald Trump’s social network. Launched in 2018, this platform, popular with the American and European far right and supremacists, is little known to the general public . In a statement released a few days ago, the company announced that it had reached an agreement in principle with the rapper to acquire the platform. So, publicity stunt or umpteenth blunder?
The singer also recently made inappropriate comments about the African-American George Floyd, whose death on May 25, 2020, had caused a wave of global outrage. In the podcast Drink Champs, he claimed that he had not died because of the police officer, but because of an overdose of fentanyl.
Controversies that do not succeed to the interpreter of Fade. Kanye rolls in the mud, if not walk in it, as during the last Balenciaga show.
Read also>Balenciaga enters the second hand market
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The French brand turns its back on the American rapper, renamed Ye. Very present on social networks and via the media, Kanye West makes talk about him but not for the right reasons.
It is no longer “Good morning” but good bye that Balenciaga says now to Kanye West. The collaboration seemed to work well after the appearance of Ye at the opening of the last show of the brand during the Paris Fashion Week. But the tricolored label has decided to divorce and does not intend to return on its decision.
After the publication of its third quarter results, the Kering group, which owns Balenciaga, said Friday that it would no longer work with the singer: “Balenciaga no longer has a relationship or future projects related to this artist.”
An announcement that signals the end of the collaboration between the French label and products Yeezy Gap. Marketed under the name Yeezy gap Engineered by Balenciaga, the collection was the extension of the association between the brand of Kanye and Gap, concluded a year earlier.
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The French brand turns its back on the American rapper, renamed Ye. Very present on social networks and via the media, Kanye West makes talk about him but not for the right reasons.
It is no longer “Good morning” but good bye that Balenciaga says now to Kanye West. The collaboration seemed to work well after the appearance of Ye at the opening of the last show of the brand during the Paris Fashion Week. But the tricolored label has decided to divorce and does not intend to return on its decision.
After the publication of its third quarter results, the Kering group, which owns Balenciaga, said Friday that it would no longer work with the singer: “Balenciaga no longer has a relationship or future projects related to this artist.”
An announcement that signals the end of the collaboration between the French label and products Yeezy Gap. Marketed under the name Yeezy gap Engineered by Balenciaga, the collection was the extension of the association between the brand of Kanye and Gap, concluded a year earlier.
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