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Baozun, the leading branded e-commerce services partner that helps brands execute their e-commerce strategies in China, has announced a strategic alliance with the massive Chinese conglomerate Fosun Fashion Group (FFG) – a subsidiary of Fosun International Limited – owner of Lanvin and the jewellery brand Djula. The goal? To take advantage of the growing demand for luxury brands in China.
As a reminder, FFG is a multi-disciplinary industry platform under the umbrella of Fosun International Limited, which focuses on in-depth operations and strategic investments in luxury fashion. It manages Fosun’s portfolio of luxury and fashion assets, while seeking to invest in international retail brands, and utilising the strong dynamics of the consumer market in China.
Under the terms of the Strategic Business Cooperation Agreement (“SBCA“), the collaboration will develop best practices to achieve the best results for FFG’s e-commerce brands in China, while exploring opportunities to introduce new brands to the Chinese market.
Baozun, ranked No. 27 globally and No. 2 in China among fast-growing companies by Fortune, will thus be the preferred provider of one-stop e-commerce solutions for all brands in FFG’s portfolio, as well as FFG’s preferred partner in exploring new business models and solutions for branded e-commerce.
Baozun will also become a minority shareholder of FFG, joining other strategic investors and experienced industry players in participating in the financing of FFG, in which Fosun will be the lead investor.
Baozun believes that this agreement and its minority investment in FFG will create a unique opportunity for both partners to work closely together to capture this potential.
“We are pleased to have established a strategic alliance with Fosun Fashion Group and look forward to the opportunities ahead. Fosun Fashion Group not only brings us an extensive portfolio of luxury brand partners, but also gives us a deeper insight into the global luxury sector. The alliance extends our value chain in the luxury segment, leveraging Fosun Fashion Group’s strong brand knowledge and experience in brand building. China is poised to become the main growth driver of the global luxury market,” said Mr. Vincent Qiu, Chairman and CEO of Baozun.
Baozun and Fosun consider the Chinese market to be one of the most promising in the global luxury market, with exponential growth prospects, as well as a belief in the crucial importance of Chinese e-commerce for global brands.
The future shareholder has indeed noticed after its glorious third quarter that certain product categories are growing particularly fast in terms of e-commerce in China. The luxury sector is a good example. Not only did the company attract a significant number of luxury brands in 2020, but it also noticed that more and more luxury brands were establishing their flagship shops through third-party marketplaces.
“As the global e-commerce landscape evolves, there is no doubt that it is evolving faster in China than in any other market,” said Joann Cheng, President of FFG. She added: “We made a strategic decision to work with Baozun, with its leading expertise, to introduce our brands to this very dynamic market. We were impressed by Baozun’s leadership in providing technology infrastructure to support brands’ e-commerce in an integrated, digitised and holistic ecosystem, as well as its omnichannel capabilities and innovation. We believe this strategic alliance is the first step in a deeper and broader long-term relationship with Baozun, while continuing a successful journey with our brand partners in China’s e-commerce industry.”
In recent years, Baozun has focused on building its competitive advantage around technology and innovation. A strong technology infrastructure, data intelligence capabilities and a solid team are the key to the company’s success.
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Baozun, the leading branded e-commerce services partner that helps brands execute their e-commerce strategies in China, has announced a strategic alliance with the massive Chinese conglomerate Fosun Fashion Group (FFG) – a subsidiary of Fosun International Limited – owner of Lanvin and the jewellery brand Djula. The goal? To take advantage of the growing demand for luxury brands in China.
As a reminder, FFG is a multi-disciplinary industry platform under the umbrella of Fosun International Limited, which focuses on in-depth operations and strategic investments in luxury fashion. It manages Fosun’s portfolio of luxury and fashion assets, while seeking to invest in international retail brands, and utilising the strong dynamics of the consumer market in China.
Under the terms of the Strategic Business Cooperation Agreement (“SBCA“), the collaboration will develop best practices to achieve the best results for FFG’s e-commerce brands in China, while exploring opportunities to introduce new brands to the Chinese market.
Baozun, ranked No. 27 globally and No. 2 in China among fast-growing companies by Fortune, will thus be the preferred provider of one-stop e-commerce solutions for all brands in FFG’s portfolio, as well as FFG’s preferred partner in exploring new business models and solutions for branded e-commerce.
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Baozun, the leading branded e-commerce services partner that helps brands execute their e-commerce strategies in China, has announced a strategic alliance with the massive Chinese conglomerate Fosun Fashion Group (FFG) – a subsidiary of Fosun International Limited – owner of Lanvin and the jewellery brand Djula. The goal? To take advantage of the growing demand for luxury brands in China.
As a reminder, FFG is a multi-disciplinary industry platform under the umbrella of Fosun International Limited, which focuses on in-depth operations and strategic investments in luxury fashion. It manages Fosun’s portfolio of luxury and fashion assets, while seeking to invest in international retail brands, and utilising the strong dynamics of the consumer market in China.
Under the terms of the Strategic Business Cooperation Agreement (“SBCA“), the collaboration will develop best practices to achieve the best results for FFG’s e-commerce brands in China, while exploring opportunities to introduce new brands to the Chinese market.
Baozun, ranked No. 27 globally and No. 2 in China among fast-growing companies by Fortune, will thus be the preferred provider of one-stop e-commerce solutions for all brands in FFG’s portfolio, as well as FFG’s preferred partner in exploring new business models and solutions for branded e-commerce.
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