[vc_row][vc_column][vc_column_text]This season, luxury e-commerce platform Farfetch unveiled its new Ramadan capsule collection, featuring exclusive pieces from 30 international and Middle Eastern designers. Let’s take a look at some of the iconic pieces from the collection.
Indeed, the run-up to Ramadan is a significant opportunity for brands and retailers. “The search for modest clothing actually increases by 29% during Ramadan,” said Edward Sabbagh, managing director of Farfetch Middle East.
The collection focused on modest outfits and unveiled over 200 exclusive designs from designers such as Oscar de la Renta, J.W. Anderson, Marchesa, Carolina Herrera, Tory Burch et Dion Lee, as well as regional brands such as Sandra Mansour, Sem Sem, Bambah et Shatha Essa…
According to the platform, the collection is a marriage of “classic favourites with looks straight off the catwalk”, as well as pieces that mix traditions and global influences.
“At Farfetch, we aim to tailor the customer journey to their needs and maintain exclusive, fresh and unique options. We listen, study and respond to customer buying trends in what we believe is the best fusion of supply and culture,” said Edward Sabbagh.
“For the upcoming Ramadan season, we wanted to ensure that we could offer a modesty approach with an Only on Farfetch angle by working with a variety of global and local brands in key categories that we know are in demand during the period.”
[…][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_cta h2=”Retrouvez l’intégralité de cet article sur magazine.luxus-plus.com” txt_align=”center” add_button=”bottom” btn_title=”LIRE PLUS !” btn_color=”black” btn_size=”lg” btn_align=”center” btn_button_block=”true” btn_link=”url:https%3A%2F%2Fmagazine.luxus-plus.com%2Fe-commerce-farfetch-launches-its-special-ramadan-collection%2F%3Flang%3Den|||”][/vc_cta][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Photo à la Une : © Presse[/vc_column_text][/vc_column][/vc_row]
