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[Luxus+ Magazine] Direction Seoul in the largest Breitling boutique in the world

The Breitling Boutique Hannam: A 180-square-meter (2,000-square-foot) retail space showcasing Breitling’s latest watch collections in an aviation-lounge-inspired atmosphere.

The Breitling Townhouse Hannam in Seoul expands Breitling’s industrial loft concept with new service offerings.

 

Breitling has officially opened its newest and largest flagship, the 750-square-foot Breitling Townhouse Hannam. Two floors combine retail with a Breitling Café, a terrace and the brand’s first-ever food and beverage offering, the Breitling Kitchen. “It’s the entire Breitling experience under one roof,” says Breitling CEO Georges Kern. “This new flagship is unlike anything you’ve ever seen in watch retail. From the moment you arrive, you’ll recognize the relaxed, industrial loft-inspired atmosphere that speaks volumes about our relaxed, inclusive and sustainable approach to luxury.

 

The Breitling Kitchen © Breitling

 

 

Click here to read the full article on Luxus Plus Magazine.

 

Photo à la Une : © Breitling

Hélène Cougot

Passionate about art and fashion, Hélène went to a fashion design school: the Atelier Chardon-Savard. She then completed her training with an MBA in Marketing at ISG. She has written for the magazine Do it in Paris and specializes in writing articles about luxury, art and fashion for Luxus +.

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