Following the Astroworld tragedy that caused ten deaths and hundreds of injuries, the luxury brand joins a long list of designers who have preferred to refrain from working with the rapper.
After Nike, it is the turn of the Dior brand to announce that it postponed its collaboration with Travis Scott following the deadly stampede at Astroworld last November. The French House has indeed indicated that it made this choice out of respect for the victims. This is in any case what reveals Women’s Wear Daily.
In a statement shared by the American media outlet, representatives of the brand reportedly wrote: “Out of respect for all those affected by the tragic events at Astroworld, Dior has decided to postpone the launch of products from its Cactus Jack collaboration, which were originally slated to appear in the Summer 2022 collection.”
According to an update shared by the publisher after the article was published, Dior and Travis Scott have “reportedly mutually decided to postpone the launch of the collection to January.” A note from the publisher acknowledges the “additional update from Travis Scott’s team” – while a different update was again made “to reflect that the collection has been postponed indefinitely and not cancelled.”
It should be remembered that Nike also made the choice to discontinue their Air Max 1 collaborations last month.
What impact on the rapper’s income?
In the long run, the Astroworld tragedy could have a significant impact on the “Sicko Mode” performer’s income, which is apparently largely attributable to sponsorships and partnership agreements.
A November 2020 Forbes article, for example, stated that the Houston native earned “about $10 million” a year from his Nike contract. With his gig in the video game Fortnite, on the other hand, the artist reportedly got $20 million.
As for his street and gourmet collaboration with McDonald’s, it would have earned him a salary of $20 million, including $5 million for the menu and $15 million for merchandising.
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