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David LaChapelle signs the new Kenzo campaign, Chanel takes a stake in Kenissi manufacture and the other news of the day.
Press review
David LaChapelle signs the new Kenzo campaign
Bright and vibrant colours are at the heart of Kenzo’s new advertising campaign, dedicated to the spring/summer 2019 season, signed by the famous photographer David LaChapelle. A will of the creative duo in charge of the artistic direction of the house, Humberto Leon and Carol Lim.
Through this campaign, called “Kenzotopia“, Kenzo wanted to convey an optimistic message, full of joy, modernity and diversity. The objective is to celebrate all styles and shapes, as specified by the brand on its Instagram account.
To do this, David LaChapelle used many sets in his studio in Los Angeles, focusing in particular on landscapes of exotic nature. Several moving silhouettes, declined in bright shades, are based on these familiar decors creating an explosion of colors.
Chanel acquires a stake in Kenissi’s capital
The French company Chanel announced an acquisition of a stake in a Swiss watch manufacturer, Kenissi, a few months after acquiring a stake in a Geneva-based watch brand.
The luxury group does not specify how much it will invest in Kenissi’s capital or the amount of the investment, but tells in a press release that this operation will enable it to “continue to strengthen its position as a player in the prestige watch industry“. He highlights an “approach initiated in 1993 with the acquisition of the G&F Châtelain factory in La Chaux-de-Fonds [which] is in line with the desire to offer his creations high-quality clothing and movements“. Kenissi, “a new Swiss manufacturer of automatic movements, offers a range of high-performance and highly robust calibres. Currently based in Geneva, Kenissi will move to a new building in Le Locle in 2021,” Chanel said in a statement.
The house is not at its first attempt because since the 1980s, it has taken over more than a dozen houses, such as Lesage, Barrie or Massaro, but has not renounced to its know-how and strategies. Chanel generated $9.6 billion in revenue for its holding company Chanel Limited in 2017.
Azora, the luxury yacht by Ritz-Carlton
The Yacht Collection division of The Ritz-Carlton Hotel Company recently announced the name of its first yacht, Azora.
“We are happy to finally be able to reveal the name of our first yacht […] We wanted to choose a name that embodies the desire to escape and that can make travellers dream. Azora refers to the beauty of the sky and the ocean. In the collective imagination, the colour blue represents peace and clarity, two feelings we want to bring to our customers during their stay on board,” said Doug Prothero, CEO of The Ritz-Carlton Yacht Collection.
The 190-metre-long ship will be able to accommodate up to 298 passengers in 149 suites, each with its own terrace. The ship will also have two 102m2 signature suites, each with a 55m2 terrace. Azora’s modern design was designed by The Ritz-Carlton and the famous Tillberg Design of Sweden.
Concerning the activities on board, passengers will not be left out: restaurants with gastronomic experiences, all managed by the star chef Sven Elverfeld of The Ritz-Carlton Wolfsburg, but also activities, water sports, wifi included and wherever you are on the water, spa, excursions… Everything has been designed to best pamper the future customers of these exceptional cruises.
Its first outings, scheduled for the first quarter of 2020, should delight future privileged passengers.
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