[vc_row][vc_column][vc_column_text]
Clarins has just opened a new boutique in the Marais district of Paris. This new store is part of the new concept of the house created a year ago and inaugurated for the first time in the Marais : the eco-designed boutiques.
This idea of an eco-designed boutique emerged from the opinions of customers and their ideas of the boutique of tomorrow, in the experimental Clarins Lab pop-up store. Designed by the Parisian agency Workshop, this atypical boutique covered in eco-certified light beech wood panelling and optimised with LED lighting has everything to delight the new clientele.
“The customers loved to participate and give their opinion. They confirmed that the messages were clear, that the experiences offered made them want to come and return,” says General Manager Katalin Berenyi, who adds: “By visiting a new concept Clarins shop, the customer will be able to experience the different pillars of the brand, interact with plants, discover the expertise of the professional touch and engage with us for responsible beauty. ”
This responsible beauty is reflected in the use of 85% organic ingredients and recycled and recyclable materials, echoing the idea of the circular economy, which has been very much in vogue in the luxury sector recently. The approach respects an ethical and environmentally friendly protocol: in particular, it supports the Plastic Odyssey challenge, a laboratory catamaran powered by the energy of non-recyclable plastic waste.
Customers can also make their own skin elixir by mixing formulas : “Beyond the concept, the quality and expertise of the teams are a key element for our customers, who are very loyal to the brand, attached to this unique relationship of trust that is established with their consultant, to this professional, personalised and regular support. ”
Between express or extended treatments, a choice of accompaniment and the programming of events throughout the year such as Beauty Cafés, the approach includes an individualisation of the service, we wish to remain close to the customers. “We are also implementing omnichannel services, call & collect, consultations and remote workshops with Clarins & Moi. ”
In terms of layout, the new products must not overshadow the brand’s classics such as the Double Serum, Eau Dynamisante or the famous oils, at the origin of the Clarins saga “All our products are subject to a very demanding development cycle, known as Permanent Innovation. As a result, they are always more responsible than the generations that preceded them.”
A brand new experiment in customer service, reinforcing the importance of the shop experience in these difficult times.
Read also > COSMETICS AND LUXURY HOTELS: AN AUDACIOUS MARRIAGE
Featured photo : © GettyImages[/vc_column_text][/vc_column][/vc_row]
