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This is the preferred period for the champagne houses, their production being the drink par excellence for the festive season. At the head of these for the French? The oldest Champagne house : Ruinart, according to the annual study of SEMrush.
The story begins in 1729 when Nicolas Ruinart created the very first champagne house in Reims, which gave it its position as the oldest champagne house. It joined the LVMH group in 1976 and now stands alongside Moët et Chandon, Krug and Veuve Cliquot.
Recently and for the festive season, a digital marketing specialist SEMrush has compiled the ranking of the most “googled” champagne brands in 2020 in France. With an average of 41,040 searches per month in 2020, Ruinart is the brand of champagne most searched for by French Internet users on Google. The brand is thus ahead of Veuve Cliquot (19,490), whose number of searches can be almost halved, and ahead of Collet (8,710).
The result is not surprising since last year the same study showed the same results: 28,173 monthly searches for Ruinart who won the competition hands down, followed by Roederer with 16,427 searches and Veuve Clicquot with 14,764.
Its position as a favourite is not new and has been confirmed time and time again, for example, a study by Promise / Panel On The Web in 2014 asked 1,605 French people what their ideal champagne was. The survey was based not only on taste but also on the image that the French have of it, whether they have already drunk it or not. And at the head of the ranking: Ruinart which was the first choice all categories combined (men, women, young people, seniors…).
The house, so much appreciated by the land of bubble wine, has been known in particular for its eco-responsible approach for many years. It had therefore made radical choices to implement them, such as maximum decarbonisation of its production. For the last 6 years, commercial sales of champagne have no longer been made by plane, without exception. Deliveries up to the last kilometre respect the logic of green logistics thanks to a collaboration with the start-up company “Vert chez vous”.
But it was this summer that the company took a major step forward by completely stopping the production of cardboard boxes and replacing them with a “seconde peau”case. It is thus entering its 4th century of existence that it is accelerating its commitment to the preservation of living soil and the transmission of know-how and culture.
Moreover, for the latter, “Sustainable development, beyond a necessity, is for the Ruinart House a source of innovation, a creative driving force”.
Two years of research and development have enabled Ruinart to wrap its elixir in a 100% paper case, entirely recyclable and moulded exactly to the shape of the bottle. This plastic-free and glue-free case is also 9 times lighter than its predecessors. It is made of natural wood fibres from eco-managed European forests, by drawing the surrounding water and then restoring 91% of it without altering it.
This new sustainable creation has already won gold and 8 awards in Europe, including the Grand Prix Stratégie du Luxe 2020 on 16 December last. The prizes were awarded for its design, technical innovations and environmental performance.
Featured Photo : © Second Peau Ruinart[/vc_column_text][/vc_column][/vc_row]
