[vc_row njt-role-user-roles=”administrator,armember”][vc_column][vc_column_text]Publicis Luxe and Razorfish have teamed up to design a site for the famous Maison Cartier for Watches and Wonders. Given that the global pandemic has disrupted our habits, the annual meeting of watchmaking professionals could not open its doors to visitors this year in Geneva. The luxury brand belonging to the Richemont group therefore wanted to guarantee the best experience on its site by redesigning it.
Present at the recent Watches & Wonder international watch fair, Cartier has once again reinvented itself to present its new products online. For this, the House called on two agencies, Publicis Luxe and Razorfish.
“Publicis Luxe’s ambition is to imagine foundational experiences with luxury brands where products, services and stories are enriched to make each moment a special emotion and build unique relationships over time. “says Publicis Luxe in a press release.
“At Razorfish, we want to invent with our clients the 2nd story of their digital utility. A bold, creative, efficient, personalised and responsible digital. A “good” digital for everyone, for the users, for the company, for society and the planet. “says Razorfish.
The aim is to offer visitors an immersive experience. Internet users can thus be completely immersed in the Cartier DNA.
Given that the Watches and Wonders event is taking place virtually this year due to the health crisis, the site specially designed for Cartier is accompanied by interactive 3D content to discover the timepieces and timepieces in 360°. Visitors will also be able to discover the latest Cartier creations. “Multiple, complementary creations that reflect the creativity of the brand”, underlines Razorfish.
This is the case, for example, with the iconic Tank Must timepiece. New for this model is the change to a non-animal strap and the photovoltaic movement.
Jake Gyllenhaal and Cyrille Vigneron, President and CEO of Cartier, also had the opportunity to discuss Cartier’s design culture with participants during the show. For his part, Rami Malek, the new face of Cartier, also explained why he chose the Pasha Chronographe de Cartier.
Lire aussi >CARTIER RETURNS TO ITS CLASSICS IN ITS NEW CAMPAIGN
Photo à la Une : © Press / © Publicis Luxe[/vc_column_text][/vc_column][/vc_row]
