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The House of Bvlgari has partnered with Chinese giant Alibaba’s platform, Tmall Luxury Pavilion, to develop an innovative flagship store.
Tmall launched Luxury Pavilion, an online shopping platform specialising in luxury goods, in August 2017. Tmall Luxury Pavilion aims to offer Western brands high-end digital flagships targeting Chinese customers. This interface only hosts prestigious companies and already has more than 3,500 luxury brands.
Bvlgari and others were seduced by the aesthetic, commercial and technological solutions provided by the online platform. Especially as China is becoming the world’s largest market for luxury goods. This is why Luxury Pavilion is the perfect opportunity for the Houses to develop their presence in this market. “E-commerce platforms are becoming a major point of contact, both for communication and sales,” says Jean-Christophe Babin, CEO of the Bvlgari Group.
Bulgari has developed a unique online experience, the so-called “innovative flagship store”, which aims to be a minimal user interface. The aim is to provide a minimalist user interface combined with the identity and DNA of the House to offer an immersive shopping experience.
Chinese customers can access the shop by searching for “Bulgari” on the Taobao app, then select their favourite pieces and benefit from the House’s services throughout their shopping journey.
“We are delighted to embark on this adventure with Bulgari. This new concept aims to meet the needs of consumers seeking an authentic, more immersive and advanced experience of the Luxury Houses. At the same time, Tmall Luxury Pavilion will help Bulgari accelerate its digital transformation by leveraging the expertise of Alibaba’s luxury ecosystem and working with the brand to develop cutting-edge solutions, from product launch to customer service, store marketing, content interaction and service experience,” said Janet Wang, Vice President of Alibaba‘s B2C Retail Business Group.
Read also > BULGARI LINKS UP WITH CASABLANCA AROUND THE WORLD OF TENNIS
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The House of Bvlgari has partnered with Chinese giant Alibaba’s platform, Tmall Luxury Pavilion, to develop an innovative flagship store.
Tmall launched Luxury Pavilion, an online shopping platform specialising in luxury goods, in August 2017. Tmall Luxury Pavilion aims to offer Western brands high-end digital flagships targeting Chinese customers. This interface only hosts prestigious companies and already has more than 3,500 luxury brands.
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The House of Bvlgari has partnered with Chinese giant Alibaba’s platform, Tmall Luxury Pavilion, to develop an innovative flagship store.
Tmall launched Luxury Pavilion, an online shopping platform specialising in luxury goods, in August 2017. Tmall Luxury Pavilion aims to offer Western brands high-end digital flagships targeting Chinese customers. This interface only hosts prestigious companies and already has more than 3,500 luxury brands.
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