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Kantar has unveiled the results of the BrandZ Top 100 for 2022 and it is Apple that appears as the first brand in the ranking. Surprise this year, the French luxury brand Louis Vuitton makes its appearance in the top 10.
Kantar BrandZ is the global benchmark for brand value assessment, quantifying the contribution of brands to companies’ financial performance.
This year, Apple takes the top spot in Kantar BrandZ’s ranking of the most valuable global brands in 2022. With a brand value of $947.1 billion, Apple stands out for its high degree of differentiation and continued diversification across its portfolio of products, software and services. Google rises to second place and is one of the fastest growing companies in the rankings this year, with a 79 percent increase in brand value to $819.6 billion.
Following in the rankings are Amazon (3rd), Microsoft (4th), Tencent (5th), McDonald’s (6th), Visa (7th), Facebook (8th) and Alibaba (9th).
The combined value of the 100 brands in the ranking increased 23% to $8.7 trillion, underscoring the importance of brand strength in a volatile global economy. In addition, there were no fewer than 37 brands that improved their rankings this year. By 2022, more than three-quarters of brand value will come from U.S. companies. The categories of “media and entertainment,” “business solutions and technology providers,” and “retail” account for more than half of the total value in this ranking out of 100.
French luxury
Louis Vuitton is the first luxury brand to reach the Top 10, in fact, the house has seen a 64% growth in brand value this year and is the first European brand to reach the global Top 10 since 2010. “This position is an effect of both the financial valuation of the house but also consumer data that shows the strong capacity for innovation and renewal of Louis Vuitton” explains Marie-Agathe Nicoli, director of brand expertise at Kantar Insights France.
European luxury brands are on the rise. Cartier, which had previously suffered a little, sees its value jump by 88.3% compared to 2021, the largest increase of the year, while Hermès records the fifth highest growth rate with 73%.
On the beauty side, Lancôme, which had dropped out of the ranking, is making a comeback and in the same group, L’Oréal Paris is consolidating its position as leader in its category with a 24% increase in value.
Read also > THE LIST OF THE WORLD’S MOST POWERFUL BRANDS: WHERE DOES LUXURY STAND ?
Featured photo : © Louis Vuitton[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
Kantar has unveiled the results of the BrandZ Top 100 for 2022 and it is Apple that appears as the first brand in the ranking. Surprise this year, the French luxury brand Louis Vuitton makes its appearance in the top 10.
Kantar BrandZ is the global benchmark for brand value assessment, quantifying the contribution of brands to companies’ financial performance.
This year, Apple takes the top spot in Kantar BrandZ’s ranking of the most valuable global brands in 2022. With a brand value of $947.1 billion, Apple stands out for its high degree of differentiation and continued diversification across its portfolio of products, software and services. Google rises to second place and is one of the fastest growing companies in the rankings this year, with a 79 percent increase in brand value to $819.6 billion.
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Kantar has unveiled the results of the BrandZ Top 100 for 2022 and it is Apple that appears as the first brand in the ranking. Surprise this year, the French luxury brand Louis Vuitton makes its appearance in the top 10.
Kantar BrandZ is the global benchmark for brand value assessment, quantifying the contribution of brands to companies’ financial performance.
This year, Apple takes the top spot in Kantar BrandZ’s ranking of the most valuable global brands in 2022. With a brand value of $947.1 billion, Apple stands out for its high degree of differentiation and continued diversification across its portfolio of products, software and services. Google rises to second place and is one of the fastest growing companies in the rankings this year, with a 79 percent increase in brand value to $819.6 billion.
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