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In recent months, BMW has implemented a marketing strategy in Korea based on top-of-the-range service. It is time for the first assessment: has the firm been able to attract a new Korean clientele ?
BMW Korea’s successful rollout of luxury customer services is paying off, as sales of flagship models between January and July this year soared 174 percent from 2020.
Namely, sales of imported vehicles in South Korea rose by 1 percent in August compared to a year earlier, the Korean Automobile Importers and Distributors Association (KAIDA) announced on Friday.
The Korean branch of the German carmaker sold a total of 4,761 luxury cars, including the 7 Series, 8 Series and X7.
The 7 Series performed particularly well, with sales volume increasing by 188% over the same period. As for the X7, BMW Korea has already sold 2,579 cars in the first half of this year, only 90% less than the total sales volume of last year. The 8 Series, the brand’s premium coupe range, also sold 26% more cars between January and July this year compared to last year.
The German carmaker offers a premium membership programme, the “BMW Excellence Club”, to owners of its flagship models. The BMW Excellence Club is divided into membership categories: the Lifestyle programme and the All Inclusive programme.
The Lifestyle programme includes a variety of special genuine BMW services for everyday life, while the All Inclusive programme offers numerous benefits for maintenance after the purchase of one’s vehicle.
This year, the BMW Excellence Club Lifestyle programme has further enhanced its premium customer service offering.
For example, BMW Excellence Club members can park their car at the BMW Driving Center in Incheon and receive a free taxi service to Incheon International Airport (for three years from the date of receiving their new car). The brand has also enhanced the benefits of the All Inclusive programme in terms of vehicle maintenance.
Read also > BMW IS A HIT ON TIKTOK
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In recent months, BMW has implemented a marketing strategy in Korea based on top-of-the-range service. It is time for the first assessment: has the firm been able to attract a new Korean clientele ?
BMW Korea’s successful rollout of luxury customer services is paying off, as sales of flagship models between January and July this year soared 174 percent from 2020.
Namely, sales of imported vehicles in South Korea rose by 1 percent in August compared to a year earlier, the Korean Automobile Importers and Distributors Association (KAIDA) announced on Friday.
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In recent months, BMW has implemented a marketing strategy in Korea based on top-of-the-range service. It is time for the first assessment: has the firm been able to attract a new Korean clientele ?
BMW Korea’s successful rollout of luxury customer services is paying off, as sales of flagship models between January and July this year soared 174 percent from 2020.
Namely, sales of imported vehicles in South Korea rose by 1 percent in August compared to a year earlier, the Korean Automobile Importers and Distributors Association (KAIDA) announced on Friday.
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