//
1 min de lecture

Blockchain technology serving Lamborghini

On November 19th, the famous brand of Italian luxury sports cars Lamborghini announced that collaboration with Salesforce Blockchain to ensure the authentication of its cars.

By Luxus Plus

 

Salesforce, an international customer relationship management group, has announced that Lamborghini can now quickly locate, certify and authenticate vehicles in its legacy with Blockchain technology.

 

The Saleforce blockchain platform was launched in May 2019 and is based on Hyperledger.

 

This will be used to create a secure network between different nodes within the Blockchain to verify certification when reselling a Lamborghini.

 

Generally, when reselling, the vehicle passes between 800 to 1000 certification inspections.

 

This takes place at the headquarters of the brand in Italy according to the newspaper Sant’Agata Bolognese.

 

This process requires the brand to use important resources such as photographers, auction houses, dealers, repair shops even medias.

 

The aim is to store the complete history and check all the parts as well as the maintenance schedule of each vehicle.

 

The Italian firm has stated that this technology will allow a list of untransifiable service records to be delivered for each vehicle of the brand.

 

This list will include all the important details such as previous owners and information about the restoration.

 

This system is mainly designed to protect the cars of the brand against counterfeiting, because all authentication checks are managed internally by Lamborghini and its network of partners.

 

The use of the blockchain follows a recent project (August 2019) involving the Lamborghini Aventador S, unique and certified for the purpose of classifying the vehicle as a work of art.

The editorial team

Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

Article précédent

Massimo Piombini (Balmain CEO) step down

Article suivant

Hyatt plans to expand global luxury portfolio with more than 20 new hotels and resorts by the end of 2020

Dernier en date de