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Viva Technology, Europe’s largest trade show dedicated to innovation and startups, is back at the Porte de Versailles from June 14 to 17, 2024. As a long-standing partner of the event since 2016, the LVMH group will present a new stand on the theme of dreams, with some twenty new startups and innovations. As a result of the Paris 2024 Olympic Games, a space at the show will be dedicated to sports, in which the world leader in luxury goods will also participate.
Viva Technology, also known as Vivatech, is a key event in the European tech ecosystem and will be back for its seventh edition, focusing on sport, sustainability, and artificial intelligence. True to its commitments, the LVMH group will unveil a new pavilion concept, the “Dream Box,” bringing together some 20 promising startups and a host of innovations.
On Thursday, June 15, the event will also be an opportunity to discover the winning startup of the Grand Prix of the LVMH Innovation Award 2023 among the 18 candidate companies.
The long-awaited final on the main stage will be an opportunity to discover the startup that will succeed Toshi, last year’s winner, once again in the presence of the group’s Chairman, Bernard Arnault.
Once again this year, the group is reiterating its phygital system (a mix of physical and virtual experiences) already presented last year with Livi’s microverse apartment (LVMH Virtual Innovation Insider) through The Journey platform. The first digital showcase dedicated to innovation within the group will be unveiled as a preview at the show.
“The Dream Box” or the innovation of dreams
For this 2023 edition, the innovations unveiled by the Group’s partner brands and startups will be presented in the LVMH pavilion designed around the theme of dreams.
This design theme follows on from “The Apartment” in 2022, inspired by the codes of Haussmann architecture.
This year, the Group will welcome the public to its “Dream Box,” a 600-square-meter showcase that will evolve throughout the day and invite visitors to discover what makes the LVMH Houses so desirable. More specifically, 18 brands will show how the combined dreams of their customers, their talents and their start-up partners are a formidable engine of innovation.
Vivatech sera également l’occasion pour LVMH de présenter les trois piliers-clés de son écosystème d’innovation, à savoir : l’expérience client omnicanale et immersive, le développement durable et la communauté de talents.
In terms of omnichannel, visitors will be able to discover Loro Piana‘s partnership with the Aura Consortium to digitally certify the authenticity and traceability of its creations using blockchain technology. This consortium is attracting more than just the group’s own companies, as evidenced by the recent arrival of the car manufacturer Mercedes-Benz.
Regarding its second pillar, linked to sustainable development – a common thread in the group’s growth, notably through its Life360 program – the public will be able to discover a new project by Ruinart to strengthen the sustainability of its products, or Moët & Chandon, which will present its work on biodiversity and wine production on the Viva Technology stage.
For its third pillar, the group is looking to build and develop a community of talent, particularly in the field of technology and data. The Group’s Human Resources team will be present throughout the show to present visitors with career opportunities at LVMH. Many positions are available in Tech, IT, web 3, blockchain, CRM, omnichannel and data.
This concept of dreams, a common thread running through the activities of the Group’s Houses (Louis Vuitton LV Dream exhibition, Dior Rêve d’infini collection, Dior Couturier du rêve exhibition, Dior Atelier des rêves pop-up store, etc.), stems from the Group’s new brand platform, Savoir-Faire Rêver, which was also the title of the LVMH Journées Particulières in 2022.
In the press release for the latter event, the group explained its fundamental vocation “to make people dream through exceptional products and experiences created by its Houses, but also to commit to a world of solidarity, sustainability and desirability, the condition for a sustainable dream.”
An aspirational dimension that will also shine through this year in sports.
LVMH and the “Future of Sport”
A major new feature, the 2023 edition of Viva Technology will celebrate a year rich in international sporting events (Roland Garros, Rugby World Cup…) and anticipate the arrival of the Paris 2024 Olympic Games.
In addition to its pavilion, LVMH will also have another space: “The LVMH Court”. Located in the hall dedicated to innovation in sports, called “Future of Sport”, the group will showcase the long-standing commitment of its Houses to the world of sports and the way in which sports are a source of inspiration. One example is the partnership between Dior and Paris Saint Germain in 2021.
Among the brands representing LVMH in this space: jeweler Tiffany & CO will exhibit its collaboration with Nike and the trophy designed specifically for Major League Soccer (MLS), the leading soccer league in the United States.
In the watchmaking world, TAG Heuer will unveil the latest features of its connected golf watch while Hublot will plunge visitors into the heart of its virtual reality experience “Hublot Loves Football Stadium”.
In the beauty world, Make Up For Ever will present its “Aqua Resist” range and give live make-up demonstrations.
Finally, Le Parisien – a press title owned by the LVMH group – will highlight its historical coverage of sporting events and its projects for the next major international sporting events planned in France.
The Journey, a new digital showcase for internal innovation
Vivatech will also be an opportunity for LVMH to launch a new immersive 3D website, called “The Journey”.
The site will promote internal innovation, both at the Group level and in its various brands.
Unveiled exclusively at the show, this new virtual world will become the external platform for expressing the Group’s Tech and Innovation topics.
Access to The Journey will be possible at Viva Technology thanks to QR codes displayed on the stand. The platform will also serve as an aid to the visit by making available the program of the show, the list of the various innovations and startups as well as the various speeches planned throughout the event.
It will also be possible to consult the job offers proposed by the group from the platform.
Vivatech: “the same show but better
As for Viva Technology as a whole, it is expanding, to the point that the Chairman of the Supervisory Board of Publicis Groupe, Maurice Lévy, said yesterday in a press conference that “it’s the same show, only much richer.”
The site of the Palais des Expositions de la Porte de Versailles gains 20% more space, enough to accommodate even more startups and participants (including 2200 exhibitors).
The 2022 edition had attracted 91,000 visitors on site and 300,000 visits to its digital platform.
Vivatech also means 400 million people reached and more than 3 billion views on social networks in 2022. That year, the international dimension of VivaTech was strengthened with 30 countries present and 146 nationalities reached.
For 2023, the show is announcing 32 countries and a dozen regions of France represented.
South Korea will be the guest country with the exceptional presence of its Minister of SMEs and start-ups, Lee Young. The Land of the Morning Calm is home to some of the world’s largest consumers of luxury goods, and has contributed significantly to the excellent 2022 results of Hermès, Chanel and Louis Vuitton.
Among the four themes identified by the show, we can mention – at a time of torrential rains in Italy and the unprecedented heat wave in Asia – the issue of climate tech and energy. One of these is Agua de sol, a startup capable of producing water from air and light.
The environmental issue will also be addressed from the perspective of mobility, whether with the supersonic hydrogen plane Destinus or the hydrofoil bicycle Manta5.
The show will also be in tune with the Paris 2024 Olympic Games, with a space dedicated to innovations in sports and the exceptional presence of professional athletes such as international footballer and founder of Origins, Blaise Matuidi, and former tennis player Jo Wilfried Tsonga, who is now a mentor for the BNP Paribas team. The 2024 edition promises an even greater focus on sport.
Sport and issues of inclusion and diversity will also be at the heart of the tech stakes, with the use of artificial intelligence and virtual and augmented reality headsets. This is evidenced by the Toulouse-based startup Touch2See, which has just developed a touch-sensitive tablet that allows visually impaired people to follow a match.
A sport that also expands its definition to include e-sport with the arrival of the player Nicolas Maurer, CEO of Team Vitality. The latter was the winner of the Major Counter Strike (CS:GO) – First Person Shooter – last Sunday at the Accor Hotel Arena in Paris. A sector where the United States and South Korea are pioneers. It is also a field where luxury has stood out in recent years, such as Dior with Grand Turismo 7 or Louis Vuitton and Tiffany & co for the League of Legends game trophy.
Demonstrations of online games by players representing the Women In Tech movement such as Caitlin, Kayane or Billiechou are also planned.
Finally, the lively debate generated by artificial intelligence (AI) – in particular with Chat GPT’s generative AI – will also be at the heart of the programming of this new edition with, in particular, the intervention of Yann Lecun, Chief AI Scientist at Meta and 2018 Turing Award.
Jumbo Mana, the generative behavioral AI startup behind the creation of a conversational avatar in the image of the painter Vincent Van Gogh will also be present.
The AI sector is set to become increasingly important. Maurice Lévy thus predicts that “by 2040-2045, the AI sector on an international scale will represent some 4 trillion dollars.”
Read also > LVMH Innovation Award 2023: which start-up will succeed Toshi, the 2022 winner?
Featured photo : Apartment pavilion at Vivatech 2022 © LVMH [/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
Viva Technology, Europe’s largest trade show dedicated to innovation and startups, is back at the Porte de Versailles from June 14 to 17, 2024. As a long-standing partner of the event since 2016, the LVMH group will present a new stand on the theme of dreams, with some twenty new startups and innovations. As a result of the Paris 2024 Olympic Games, a space at the show will be dedicated to sports, in which the world leader in luxury goods will also participate.
Viva Technology, also known as Vivatech, is a key event in the European tech ecosystem and will be back for its seventh edition, focusing on sport, sustainability, and artificial intelligence. True to its commitments, the LVMH group will unveil a new pavilion concept, the “Dream Box,” bringing together some 20 promising startups and a host of innovations.
On Thursday, June 15, the event will also be an opportunity to discover the winning startup of the Grand Prix of the LVMH Innovation Award 2023 among the 18 candidate companies.
The long-awaited final on the main stage will be an opportunity to discover the startup that will succeed Toshi, last year’s winner, once again in the presence of the group’s Chairman, Bernard Arnault.
Once again this year, the group is reiterating its phygital system (a mix of physical and virtual experiences) already presented last year with Livi’s microverse apartment (LVMH Virtual Innovation Insider) through The Journey platform. The first digital showcase dedicated to innovation within the group will be unveiled as a preview at the show.
“The Dream Box” or the innovation of dreams
For this 2023 edition, the innovations unveiled by the Group’s partner brands and startups will be presented in the LVMH pavilion designed around the theme of dreams.
This design theme follows on from “The Apartment” in 2022, inspired by the codes of Haussmann architecture.
This year, the Group will welcome the public to its “Dream Box,” a 600-square-meter showcase that will evolve throughout the day and invite visitors to discover what makes the LVMH Houses so desirable. More specifically, 18 brands will show how the combined dreams of their customers, their talents and their start-up partners are a formidable engine of innovation.
Vivatech sera également l’occasion pour LVMH de présenter les trois piliers-clés de son écosystème d’innovation, à savoir : l’expérience client omnicanale et immersive, le développement durable et la communauté de talents.
In terms of omnichannel, visitors will be able to discover Loro Piana‘s partnership with the Aura Consortium to digitally certify the authenticity and traceability of its creations using blockchain technology. This consortium is attracting more than just the group’s own companies, as evidenced by the recent arrival of the car manufacturer Mercedes-Benz.
Regarding its second pillar, linked to sustainable development – a common thread in the group’s growth, notably through its Life360 program – the public will be able to discover a new project by Ruinart to strengthen the sustainability of its products, or Moët & Chandon, which will present its work on biodiversity and wine production on the Viva Technology stage.
For its third pillar, the group is looking to build and develop a community of talent, particularly in the field of technology and data. The Group’s Human Resources team will be present throughout the show to present visitors with career opportunities at LVMH. Many positions are available in Tech, IT, web 3, blockchain, CRM, omnichannel and data.
This concept of dreams, a common thread running through the activities of the Group’s Houses (Louis Vuitton LV Dream exhibition, Dior Rêve d’infini collection, Dior Couturier du rêve exhibition, Dior Atelier des rêves pop-up store, etc.), stems from the Group’s new brand platform, Savoir-Faire Rêver, which was also the title of the LVMH Journées Particulières in 2022.
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[/vc_cta][vc_column_text]Featured photo : Apartment pavilion at Vivatech 2022 © LVMH [/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”subscriber,customer”][vc_column][vc_column_text]
Viva Technology, Europe’s largest trade show dedicated to innovation and startups, is back at the Porte de Versailles from June 14 to 17, 2024. As a long-standing partner of the event since 2016, the LVMH group will present a new stand on the theme of dreams, with some twenty new startups and innovations. As a result of the Paris 2024 Olympic Games, a space at the show will be dedicated to sports, in which the world leader in luxury goods will also participate.
Viva Technology, also known as Vivatech, is a key event in the European tech ecosystem and will be back for its seventh edition, focusing on sport, sustainability, and artificial intelligence. True to its commitments, the LVMH group will unveil a new pavilion concept, the “Dream Box,” bringing together some 20 promising startups and a host of innovations.
On Thursday, June 15, the event will also be an opportunity to discover the winning startup of the Grand Prix of the LVMH Innovation Award 2023 among the 18 candidate companies.
The long-awaited final on the main stage will be an opportunity to discover the startup that will succeed Toshi, last year’s winner, once again in the presence of the group’s Chairman, Bernard Arnault.
Once again this year, the group is reiterating its phygital system (a mix of physical and virtual experiences) already presented last year with Livi’s microverse apartment (LVMH Virtual Innovation Insider) through The Journey platform. The first digital showcase dedicated to innovation within the group will be unveiled as a preview at the show.
“The Dream Box” or the innovation of dreams
For this 2023 edition, the innovations unveiled by the Group’s partner brands and startups will be presented in the LVMH pavilion designed around the theme of dreams.
This design theme follows on from “The Apartment” in 2022, inspired by the codes of Haussmann architecture.
This year, the Group will welcome the public to its “Dream Box,” a 600-square-meter showcase that will evolve throughout the day and invite visitors to discover what makes the LVMH Houses so desirable. More specifically, 18 brands will show how the combined dreams of their customers, their talents and their start-up partners are a formidable engine of innovation.
Vivatech sera également l’occasion pour LVMH de présenter les trois piliers-clés de son écosystème d’innovation, à savoir : l’expérience client omnicanale et immersive, le développement durable et la communauté de talents.
In terms of omnichannel, visitors will be able to discover Loro Piana‘s partnership with the Aura Consortium to digitally certify the authenticity and traceability of its creations using blockchain technology. This consortium is attracting more than just the group’s own companies, as evidenced by the recent arrival of the car manufacturer Mercedes-Benz.
Regarding its second pillar, linked to sustainable development – a common thread in the group’s growth, notably through its Life360 program – the public will be able to discover a new project by Ruinart to strengthen the sustainability of its products, or Moët & Chandon, which will present its work on biodiversity and wine production on the Viva Technology stage.
For its third pillar, the group is looking to build and develop a community of talent, particularly in the field of technology and data. The Group’s Human Resources team will be present throughout the show to present visitors with career opportunities at LVMH. Many positions are available in Tech, IT, web 3, blockchain, CRM, omnichannel and data.
This concept of dreams, a common thread running through the activities of the Group’s Houses (Louis Vuitton LV Dream exhibition, Dior Rêve d’infini collection, Dior Couturier du rêve exhibition, Dior Atelier des rêves pop-up store, etc.), stems from the Group’s new brand platform, Savoir-Faire Rêver, which was also the title of the LVMH Journées Particulières in 2022.
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[/vc_cta][vc_column_text]Featured photo : Apartment pavilion at Vivatech 2022 © LVMH [/vc_column_text][/vc_column][/vc_row]
