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The luxury British carmaker has big ambitions for China and the opening of its new space is designed to further promote the brand in the region. Richemont group is teaming up with Alibaba to try to crack China’s online shopping market. And the other unmissable daily news.
Press Review
Aston Martin looks to settle in China
After an IPO quite mixed in October, the investors, who were not really enthusiastic, despite a valorisation reaching more than 4 billions pounds, Aston Martin, the only group to be traded in London, decided to settle in China.
Indeed, the brand sets up in Shanghai its first design center out of Great Britain, the Aston Martin Lagonda Creative Lab.
It is the result of a partnership between the car manufacturer and the University of Tongji. The Design and Innovation departement will be provided by expert advices, like Marek Reichman, Aston Martin and Lagonda style director, as invited the professor to share expertise.
The aim of this Design center is clear: better understanding to the asian market trends and answer the needs of the locals. First project to emerge will be on the cabin of future sports cars and on the first SUV of the brand.
Richemont associates with Alibaba
Richemont is partnering with Chinese e-commerce giant Alibaba to develop its Asian e-commerce.
Yoox Net-à-porter, the e-commerce platform of Richemont and Alibaba are both going to create a co-enterprise, which will launch two apps for the Net-à-porter and Mr Porter websites.
This will lead access to the chinese customers of the products of the Group Richemont brands. These two apps will also be launched on the proper website of Alibaba, dedicated to luxury goods: Tmall Luxury Pavillion, which took place last year.
Don’t forget that chinese people represent 32% of the luxury sector purchases, a promising market for Richemont.
“Our digital offer in China is in its beginning and we are convinced that the partnership with Alibaba will let us to become a significant and long-term online player in this market,” said Richemont President Johan Rupert.
Charlize Theron starred in a sensual Dior J’adore campaign
Charlize Theron, face of the perfume J’Adore for 14 years, is once again wearing its golden suit for a new advertising campaign.
The campaign presents the new perfume “l’Absolu de Dior” declination of J’Adore, constituted by a mix of absolute of Grasse jasmine, Sambac jasmine, rose and magnolia.
The ad is realized by Romain Gavras, film director of “Le monde est à toi” and the music is by Kanye West.
The actress and model of 43 years old embodies the image of a strong, indépendant woman, to assumed femininity. Other women are there, D’autres femmes sont présentes, unlike previous campaigns, as a tribe of conquering women.
Icicle opened its largest shop in Shanghai
Chinese group Icicle is setting up its 251st Chinese store in Shanghai in the Shimao Plaza mall.
The 780m2 shop is spread over 2 floors and the facade is covered with 800 pieces of Chinese porcelain.
It includes the women’s, men’s, accessories and home collections, with its new Icicle Living offer. But also the Premium line, Icicle Paris, whose workshops are located in Paris.
The company, founded in 1997 in Shanghai, claims a turnover of 204 million euros, with an increase of 23% compared to 2016.
The group announced that it would open its first international shop in Paris, avenue George V, shortly after acquiring a French brand, Carven, for €4.2 million on 12 October, confirming its intention to expand internationally.
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