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While the coronavirus pandemic is stopping studio photo shoots, many stars are taking pictures from home, on their iPhone, via the FaceTime application. A new approach to photo shooting that magazines and top brands are already fond of.
With nearly half of humanity locked in their homes, photographers have found a creative way to join the virtual movement: turning to remote shooting, via videoconferencing applications like FaceTime and post-production software like Lightroom.
This is the case, for example, of the American photographer Isaac Alvarez, who invites movie stars to take pictures of themselves with their own iPhone and then sends them to him so that he can create ultra-glamorous portraits of them.
The photographer had thus taken dozens of photos remotely for the actors Aleks Paunovic, Hemky Madera, Ronen Rubinstein, Jack Griffo or Victoria Konefal.
He gladly admits the stars’ enthusiasm for this idea, although the process takes more time than a studio shoot because celebrities, alone with themselves, have to rely on virtual instructions.
More recently, the French company Jacquemus followed suit by using the FaceTime application for its new spring-summer 2020 campaign.
Called “Jacquemus At Home”, the campaign was entirely realised at a distance via FaceTime by photographer Pierre-Ange Carlotti and under the supervision of Simon Porte Jacquemus.
To display the collection’s flagship pieces, the model Bella Hadid, the muse of the campaign, naturally poses at home in almost empty rooms, surrounded by white walls, mirrors or windows. For two hours, she changed her outfit several times with no help from a make-up artist and dresser, using only her IPhone.
A real feat that she had already achieved earlier in the month for Vogue Italy from her home and using the same application.
The French luxury house Chanel for its part sent a total look to Gigi Hadid, with which the American supermodel quickly made “confined clichés”.
“Like every industry, fashion is finding its new normal“, explains the star model on her Instagram account. She is then lying on her couch, dressed in a Chanel outfit, aperitif biscuits coming out of her scratched mini-bag, playing Animal Crossing, Nintendo’s latest hit game.
This photo, which seems to spontaneously capture the daily life of any confined millennium, was actually taken by her friend Leah McCarthy for a very specific purpose: to appear in the April issue of Italian Vogue.
In the current circumstances, stars stuck to the four corners of the world feel free to be creative and continue to promote brands.
Between selfies, self-timer and FaceTime, celebrities are still posing for photographers around the world, making their most beautiful confined shoots.
Read also > Kenzo presents Stay Home, its new program to better support containment
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While the coronavirus pandemic is stopping studio photo shoots, many stars are taking pictures from home, on their iPhone, via the FaceTime application. A new approach to photo shooting that magazines and top brands are already fond of.
With nearly half of humanity locked in their homes, photographers have found a creative way to join the virtual movement: turning to remote shooting, via videoconferencing applications like FaceTime and post-production software like Lightroom.
This is the case, for example, of the American photographer Isaac Alvarez, who invites movie stars to take pictures of themselves with their own iPhone and then sends them to him so that he can create ultra-glamorous portraits of them.[/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
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While the coronavirus pandemic is stopping studio photo shoots, many stars are taking pictures from home, on their iPhone, via the FaceTime application. A new approach to photo shooting that magazines and top brands are already fond of.
With nearly half of humanity locked in their homes, photographers have found a creative way to join the virtual movement: turning to remote shooting, via videoconferencing applications like FaceTime and post-production software like Lightroom.
This is the case, for example, of the American photographer Isaac Alvarez, who invites movie stars to take pictures of themselves with their own iPhone and then sends them to him so that he can create ultra-glamorous portraits of them.[/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
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