The Italian label Armani has pledged to stop using angora wool in its collections from next year.
Armani will no longer use angora wool, which comes from the fur of the rabbits of the same name, starting with the fall-winter 2022/2023 collections. The Italian fashion house is thus extending the list of materials it will no longer use as part of its policy for animal welfare.
The designer Giorgio Armani said he was pleased with this decision, a sign of the brand’s commitment to “the protection of nature“. At Armani, “the percentage of clothing containing angora wool is very low,” confirmed a spokeswoman for the group, assuring that the brand will meet “the highest standards of animal welfare.”
The group is following in the footsteps of major groups that have already begun this shift towards animal welfare, such as Gucci or Burberry. As early as 2013, the animal rights group Peta had called for a boycott of products made from Angora rabbit fur. The organization accused, with video support, Chinese farms of plucking the hair from live animals. According to Peta, 90% of the world’s angora fur comes from China. Giorgio Armani had announced back in 2016 to renounce all forms of animal fur in its collections, in favor of more animal-friendly alternatives.
The Armani Group announces its commitment to no longer use angora wool across all lines from the Fall Winter 2022/2023 season onwards, adding it to the list of excluded materials within its fur-free policy.
— Armani (@armani) December 1, 2021
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