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Based on a blockchain protocol, Arianee is raising €8 million to develop its technology and its digital passport for fashion and luxury goods. A technology that allows to know the evolution of the product over time and securing its resale.
As part of this transaction, the ISAI fund, the Tech & Touch fund managed on behalf of the French government by Bpifrance and the Cygni Labs and Noia Capital funds, as well as a pool of Frenchtech entrepreneurs, are joining Arianee’s capital.
“With this financing, Arianee will be able to meet the growing demand from brands and develop its technologies for a “reinvented customer relationship”: transparent, traceable, secure, sustainable and respectful of privacy,” the press release states.
How the technology works is simple: when the customer buys the good from a brand that uses Arianee technology, he receives a digital passport on his smartphone that provides him with all the information about the product he has bought. In the event of resale, this title is transferred with the good, giving the new owner a guarantee of authenticity and the good faith of the sale.
The advantage for brands? They can track transactions involving their products and maintain encrypted and fully secure contact with the product owner.
“Arianee is reinventing the customer relationship for fashion and luxury goods companies with a unique value promise based on the digital identity of the product. The company has proven its product market fit, and has all the assets to become the reference solution for brands in order to address tomorrow’s major challenges, such as second-hand goods and the challenges of authentication and traceability. Bpifrance is very proud to support this French solution in its acceleration phase,” said Guillaume Simonaire, Investor in Creative Industries at Bpifrance.
Since its creation in 2017 by several figures in the Luxury and Blockchain industry, Arianee has revealed that it has closed its “seed round” with this raise.
“In just 3 years, Arianee has become a globally recognised reference platform for a rapidly changing sector. Today, our solution is the only one that is activated by major luxury brands for their customers. By relying on a published, open source code and a hosted, high-performance, reliable and robust SaaS solution, we offer a durable and solid architecture adapted to both the integration needs of major groups and the customisation needs of brands’ customer experience. This round of financing confirms our initial vision: tomorrow all objects will have their digital counterpart and customer relations will be decentralised and respectful of private personal data,” said Pierre-Nicolas Hurstel, CEO of Arianee.
In 2020, the global specialist in digital certification of valuables had already completed its value proposition by developing a SaaS platform to make its technology directly accessible to brands that wanted to integrate it.
Brands could offer a bespoke and personalised customer experience. All they had to do was develop their own user interface and produce digital passports in real time, directly from their IT infrastructure.
Among the brands working with Arianee are Richemont, Ba&sh, Breitling, Vacheron Constantin, Panerai, Audemars Piguet, Roger, Dubuis, MB&F, Verlan, Satoshi studio, Olistic, Manufacture Royale, etc…
“By combining the advantages of blockchain and SaaS, Arianee has succeeded, in just 3 years, in developing uses that are now widely adopted by leading players in the luxury sector. Arianee has invented a new CRM, which allows brands to ensure traceability throughout the product life cycle, and to know what consumers really own at any given moment. The digital transformation of the luxury industry is underway and the next few years promise to be exciting. “said Thierry Vandewalle, General Partner at ISAI.
Read also > MAZARS AND ARIANEE JOIN FORCES TO ANALYSE THE TRANSFORMATION OF THE LUXURY SECTOR
Featured Photo : © Arianee[/vc_column_text][/vc_column][/vc_row]
