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Every year, the incubator “Au delà du cuir” organizes a competition to support emerging French brands. For this edition, applications are open from July 18, 2021.
The incubator of the leather industry “Au delà du cuir” (ADC) has announced the opening of its applications from July 18, 2021. The ADC incubator was created in 2012 by the French Footwear Federation (FFC) and the National Leather Council. Frank Boehly, the president of the CNC since 2014 and of the FEC since 2008, was also elected president of the specialized ADC incubator in June 2020.
To participate, a few criteria are required. First, you must be a young brand committed to the leather industry. Then, to hope to be selected among the winners, you must produce a creative and unique piece, but also, for business leaders, you must demonstrate your entrepreneurial qualities and your ability to manage a company in the leather industry.
Each year, the jury, composed of 12 experts in the fields of leather, leather goods and footwear, selects a variable number of winners who receive support from ADC for the development of their artistic projects.
In 2020, there were five to finish on top of the candidates. This support system for the leather professions includes group workshops and individual coaching on the main components of the business project, as well as financial support and the use of the showroom on rue Cléry for the winners.
For this edition, two programs are organized: the Emergence Program, for which the companies must justify a turnover higher than 50 000€, and the Growth Program, intended for companies of the leather industry with a turnover higher than 250 000€.
Last October, Jérôme Dreyfuss was appointed to sponsor the jury of the ADC competition. The creator of the Couture à Porter collection and of the Agricouture label will be the jury‘s sponsor and will share his experience with French leather and accompany the participants throughout the competition.
For the 2022 edition of the competition, the brands that will succeed the 2021 winners will be : Louvreuse, Cahu, D’Estrëe, La Botte Gardiane, La Perruque, Le Soulor, RSVP, Sessile, Umòja, My Choupi Chouz, O.T.A, Caval, Karl & Max, Ictyos et Aizea.
Read also > VIVA TECHNOLOGY: A LOOK BACK AT THE SUCCESS OF THE 2021 EDITION
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Every year, the incubator “Au delà du cuir” organizes a competition to support emerging French brands. For this edition, applications are open from July 18, 2021.
The incubator of the leather industry “Au delà du cuir” (ADC) has announced the opening of its applications from July 18, 2021. The ADC incubator was created in 2012 by the French Footwear Federation (FFC) and the National Leather Council. Frank Boehly, the president of the CNC since 2014 and of the FEC since 2008, was also elected president of the specialized ADC incubator in June 2020.
To participate, a few criteria are required. First, you must be a young brand committed to the leather industry. Then, to hope to be selected among the winners, you must produce a creative and unique piece, but also, for business leaders, you must demonstrate your entrepreneurial qualities and your ability to manage a company in the leather industry.
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Every year, the incubator “Au delà du cuir” organizes a competition to support emerging French brands. For this edition, applications are open from July 18, 2021.
The incubator of the leather industry “Au delà du cuir” (ADC) has announced the opening of its applications from July 18, 2021. The ADC incubator was created in 2012 by the French Footwear Federation (FFC) and the National Leather Council. Frank Boehly, the president of the CNC since 2014 and of the FEC since 2008, was also elected president of the specialized ADC incubator in June 2020.
To participate, a few criteria are required. First, you must be a young brand committed to the leather industry. Then, to hope to be selected among the winners, you must produce a creative and unique piece, but also, for business leaders, you must demonstrate your entrepreneurial qualities and your ability to manage a company in the leather industry.
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